Something different for the first post with Robin: a transcribed discussion between us about the realities of ‘going pro’ in the current market environment. I think it’s pretty clear that the last ten years have been rather turbulent times for the industry, both for service providers/ creatives and the hardware manufacturers; consolidation has been the underlying theme but also a drop in barriers to entry and a real extension of possibilities at the high end – but only in very rarefied air. It’s become harder than ever, I think, and I’d definitely have liked to have the benefit of experience of somebody who managed to make the shift stick in recent times and who understood the climate; Robin and I have decided to publish this conversation in the hopes that others in the audience might find it useful too. Think of it as sitting in on a conversation rather than a traditional article in the in the usual style of the site.
Advance warning: this may be a lengthy post. MT&RW