Dear Client: a little advice from your photographer

Some weeks back, I had a little Monty Python moment – specifically bringing to mind the sketch mentioning “shrubbery”. A potential client called:

“Hello, is this Ming Thein, the photographer?”
“Yes, what can I do for you?”
“How much do you charge for…a photography?”
“Sorry, but you’ll have to be a bit more specific before I can quote you – different types of photography require different amounts of work, so the cost will vary. What type of images do you need exactly?”
“A…
commercial photography.”
This last line was said in a semi-whispered voice, as though commercial photography is a dirty word. Needless to say, I did not get any more details than that; on pressing them they said they would email me.

Clients like this worry me, not because they don’t know what they want, but because their expectations are probably so different from reality that you will never be able to satisfy them. Past experience makes my alarm bells trigger. It’s not because I’m not confident of doing the job; the problem is that in not having dealt with professional photographers before and being influenced solely by popular preconceptions, such clients typically expect the impossible for next to nothing, and that photoshop fixes all flaws. Typically, what happens is neither photographer nor client gets what they want out of the engagement and both parties go away harbouring a little unhealthy resentment.

[Read more…]