Construction images, because, well, we’re building something here…
As with every industry, the cycle time for major changes is getting shorter and shorter for photography. I would argue that we’re now late into the second phase of digital (first phase: early digital at the cutting edge for pros, scientific applications etc.; second phase: consumer) and on the verge of the third phase. What does this mean in real terms? Why is the overall enthusiast photographic market softer? What remains to get excited about as a hobbyist? At the risk of inciting every troll between here and DPR, I break out the crystal ball…
The beginning of the end?
Yesterday, Olympus announced that it was selling off the camera business – which for most photographers probably seems a bit strange seeing as that’s their primary association with the company; after all, if a camera company doesn’t make cameras, what’s left? As it turns out, medical and scientific divisions account for nearly 78% of revenue; scientific a further 13+%, and cameras – just 6.1%. It’s also the only loss making division – and loss making for some time. And let’s not even begin to talk about the corporate scandals of the last few years. From a corporate point of view, no matter how storied, you look at the numbers and it becomes pretty difficult to justify continued operation especially in light of a global photographic market that is itself contracting and stagnating. I’m going to try and answer three questions now: what happens to Olympus next? What does this mean for M4/3 and its user base? And what could this signal for the rest of the industry?
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