Have some stones

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Rocks, hard places, stones…mix and match your own metaphor.

Today, a few tangential thoughts on photography and the overall state of marketing strategy these days. Yes, I’ve done a lot of this kind of work extensively in my previous life as a consultant, but guess what: most of it is really common sense. And sometimes it can be very difficult to see the wood from the trees if you’ve been lost in the forest for too long. I’ll start with two thoughts:
Have some stones and
Social media metrics are not an indicator of fiscal success.
This principles apply equally to both sides of the negotiating table.

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