Discussions: On going pro

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Something different for the first post with Robin: a transcribed discussion between us about the realities of ‘going pro’ in the current market environment. I think it’s pretty clear that the last ten years have been rather turbulent times for the industry, both for service providers/ creatives and the hardware manufacturers; consolidation has been the underlying theme but also a drop in barriers to entry and a real extension of possibilities at the high end – but only in very rarefied air. It’s become harder than ever, I think, and I’d definitely have liked to have the benefit of experience of somebody who managed to make the shift stick in recent times and who understood the climate; Robin and I have decided to publish this conversation in the hopes that others in the audience might find it useful too. Think of it as sitting in on a conversation rather than a traditional article in the in the usual style of the site.

Advance warning: this may be a lengthy post. MT&RW

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Some (possibly unexpected) advice for aspiring pros

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Sink or swim: except in the real world, there’s almost never a life preserver.

There are any number of articles on this topic already existing: how to ‘make it’, how to be successful, how to market, how to run a business. There are courses, books and videos. And there are people, who make a business out of teaching others how to run a business. And then there are people who actually make a living doing what you want do: being paid to create and deliver images. For some odd reason, I’ve been getting a lot of emails in the last few weeks from people wondering how to make photography work as a career: corporate switchers, graduates, pre-graduates, people who were doing something else creative but want a change of medium. I have no qualifications to answer these questions or offer absolute advice other than a) I make more than 80% of my income from selling images, mostly commissioned, and b) I’ve been doing this for a few years now. Market conditions in your country are probably going to be quite different to mine, and even if they aren’t, things have no doubt changed from five years ago. So, with that disclosure out of the way, here we go.

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