Off topic: thoughts on turning 30, or – the trouble with choice

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The barrier: mental, physical, or simply too much confusion?

How many careers will the average 30 year old have by the time they retire – if they can even afford to retire? My guess is anywhere north of five. This is a stark contrast with my parents’ generation, where working with the same company for life wasn’t unheard of – and 20+ year stints were pretty common. A move after anything less than five years was seen as ‘unstable’. When I began my career 14 years ago, that timetable was down to three; these days, a year is just fine. Are we learning faster? Probably not. Are we getting more impatient? Definitely. Tomorrow, I’ll turn 30. I am aware that this is probably a bit younger than most in the audience, if the workshop demographics are anything to go by, but I’m both here and I’m not; having graduated and started work at 16, I’m now on my second career and the vast majority of my friends and peers are in their 40s and 50s – which puts me in a rather unique observatory position (or eternal no-mans’ land, depending on how you look at it). If you’ll permit me the digression – I promise we will talk photography at some point later in the piece – I’d like to share some thoughts.

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Some (possibly unexpected) advice for aspiring pros

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Sink or swim: except in the real world, there’s almost never a life preserver.

There are any number of articles on this topic already existing: how to ‘make it’, how to be successful, how to market, how to run a business. There are courses, books and videos. And there are people, who make a business out of teaching others how to run a business. And then there are people who actually make a living doing what you want do: being paid to create and deliver images. For some odd reason, I’ve been getting a lot of emails in the last few weeks from people wondering how to make photography work as a career: corporate switchers, graduates, pre-graduates, people who were doing something else creative but want a change of medium. I have no qualifications to answer these questions or offer absolute advice other than a) I make more than 80% of my income from selling images, mostly commissioned, and b) I’ve been doing this for a few years now. Market conditions in your country are probably going to be quite different to mine, and even if they aren’t, things have no doubt changed from five years ago. So, with that disclosure out of the way, here we go.

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Being a photographer today

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Whoops, that was yesterday. But I don’t think any reader will mind the eye candy.

There is a point to the ‘wrong’ image: it ain’t like it used to be, and if that’s a cliche and somewhat ill-fitting statement given I haven’t been in this game that long, perhaps it’s also a sign of just how fast the market is changing. As I come to the end of my fourth year full time as a photographer and start planning for the fifth, I’ve got to ask myself what’s changed in the last few years and where that fits with my plans (or rather how I’ve got to adapt not to be left behind). What’s a bit frightening is that niches seem to be coming and going both extremely fast and in a way that is almost impossible to predict what works and what doesn’t; luck, as always, plays a massive role in the proceedings.

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