Being a photographer today

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Whoops, that was yesterday. But I don’t think any reader will mind the eye candy.

There is a point to the ‘wrong’ image: it ain’t like it used to be, and if that’s a cliche and somewhat ill-fitting statement given I haven’t been in this game that long, perhaps it’s also a sign of just how fast the market is changing. As I come to the end of my fourth year full time as a photographer and start planning for the fifth, I’ve got to ask myself what’s changed in the last few years and where that fits with my plans (or rather how I’ve got to adapt not to be left behind). What’s a bit frightening is that niches seem to be coming and going both extremely fast and in a way that is almost impossible to predict what works and what doesn’t; luck, as always, plays a massive role in the proceedings.

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What makes an interesting image, part two: illusion and reality

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Inversion I

In the previous article, we distilled down the two components of an interesting image: subject and presentation. We looked at the theoretical implications of both; today we’re going to attempt to address practical application. It will be in a very limited subjective way, as there’s simply no way to do it at an absolute level; I suppose it will be as much a snapshot of my current state of interpretation of the purpose of photography as a medium as much as anything. I certainly would not have had this line of logic two years ago, nor will I probably agree with everything again in another two years. The more we see, the more we experiment, the more our own vision evolves together with the creative philosophy behind it.

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Illusion vs delusion vs reality: commercial photography today

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Perhaps one of the most difficult objects I’ve ever had to light – directionality is needed to show finishing textures, but at the same time, diffusion for the polished surfaces. Reflections are controlled by carefully constructing the ambient environment and positioning of the lights and watch. This is a single image, not a composite.

This article is almost certainly going to not just going to make me unpopular with other photographers, but my clients, too. But it has to be said: I’m crying myself hoarse but nobody seems to be listening. There is a growing disconnect between physical reality and commercial ‘reality’. And if those people bridging the gap don’t say or do something about it – where does it end? As they say, the truth hurts. Read on if you’re masochist.

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