Being a photographer today

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Whoops, that was yesterday. But I don’t think any reader will mind the eye candy.

There is a point to the ‘wrong’ image: it ain’t like it used to be, and if that’s a cliche and somewhat ill-fitting statement given I haven’t been in this game that long, perhaps it’s also a sign of just how fast the market is changing. As I come to the end of my fourth year full time as a photographer and start planning for the fifth, I’ve got to ask myself what’s changed in the last few years and where that fits with my plans (or rather how I’ve got to adapt not to be left behind). What’s a bit frightening is that niches seem to be coming and going both extremely fast and in a way that is almost impossible to predict what works and what doesn’t; luck, as always, plays a massive role in the proceedings.

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