Some (possibly unexpected) advice for aspiring pros

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Sink or swim: except in the real world, there’s almost never a life preserver.

There are any number of articles on this topic already existing: how to ‘make it’, how to be successful, how to market, how to run a business. There are courses, books and videos. And there are people, who make a business out of teaching others how to run a business. And then there are people who actually make a living doing what you want do: being paid to create and deliver images. For some odd reason, I’ve been getting a lot of emails in the last few weeks from people wondering how to make photography work as a career: corporate switchers, graduates, pre-graduates, people who were doing something else creative but want a change of medium. I have no qualifications to answer these questions or offer absolute advice other than a) I make more than 80% of my income from selling images, mostly commissioned, and b) I’ve been doing this for a few years now. Market conditions in your country are probably going to be quite different to mine, and even if they aren’t, things have no doubt changed from five years ago. So, with that disclosure out of the way, here we go.

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I have to be a professional so I can be an amateur.

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Angles

At first glance, the headline makes no sense whatsoever. But contemplate a bit further, and you’ll find that it’s a perfect summary of what happens when you turn your passion/ hobby into your job. It’s taken me a while to figure out where the balance lies – and I admit I nearly gave up a couple of times – but I think we’re just about there. Let me explain…

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Professionalism in photography

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Photographers at work; from the NYC 2013 workshop.

One commonly asked (and commonly mis-answered) question on the internet these days is around the definition of what constitutes a ‘professional photographer’. The usual definition is that it is somebody who is shooting for pay, and deriving the majority of his of the income entirely from photography for photography related activities. I suppose in the strictest sense of the definition, that is true. However, it says nothing about professional conduct or skill. What I’m going to attempt to do in this article is express my own views on what I believe constitutes professional behavior in photography. It is important to note however that this is a very much personal, though shared by many of my colleagues in all areas of the industry – both primary providers of photographic imaging, as well as supporting services and videography/ cinematography.

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