Short term pain, long term gain

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Exotic beasts. Yes, the 100MP cameras have been shipping for some time now; yes, that one is mine – the door gifts at HQ are amazing! – and yes, I’ll be posting a report once I’ve had a chance to live with and use it for a while.

I’m writing this on the way home from a very intense tour of Europe – a visit to see my brother, review and refine design for the second generation of bags (yes, there will be a smaller one!) visit some clients, meet some alumni and check in on the status of a couple of other projects. Since I was broadly in the right area – and because it’s a bit of a trek otherwise – I had to make a pilgrimage to Hasselblad HQ.

It turns out I arrived at precisely the peak of activity. Yes, there’s been another announcement; yes, there are necessary changes, and yes, it appears that the DJI deal was true – the silence being deafening. Many things were taking place during my visit that were restricted to high level management. In any case, I was much more interested in the historical prototype lens cabinet.

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Two cents on the whole Hasselblad-DJI thing

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In the last few days since Kevin Raber at LL published his editorial, I’ve received at least 100 emails asking ‘is it true?’ and ‘is this the end?’ Hopefully by now the internet hysteria has died down and most of us can take a collective deep breath and look at the situation with a bit more objectivity, it’ll become clear that the sky isn’t falling. Indeed, it’s quite likely to be the opposite. However, knowing how quick people are to accuse, react and generally come to (often wildly incorrect) conclusions without complete information, I have to state my position clearly upfront:

  1. Yes, I am a Hasselblad ambassador but am not involved at all in the operations, finances or strategic decisions of the company. I use the cameras, answer questions, and that’s really about it.
  2. This post was neither solicited nor compensated for by the company or any other party, and solely represents my own opinions.
  3. Whilst I am only a photographer now, I did work in M&A, private equity and at senior operational positions for the better part of 10 years beforehand. So I do know something about the issues at hand.
  4. I am of ethnic Chinese descent (why this is important will become clear later on).
  5. We’ll look at the situation with as much commercial objectivity as possible.

With that, let’s get on with the analysis.

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