On Assignment: Above and Beyond – a collaboration with Koenigsegg

Above and Beyond: Ming Thein x Hasselblad x Koenigsegg from Ming Thein on Vimeo.

This one has been some time in the making – planning started at the beginning of the year, with the shoot in May to balance weather and sunset/sunrise times, for release only now – today’s video and post is a taste of what goes into a production of this size. Please click the link above to watch it in full 4K glory.

In a nutshell, the concept is pretty simple – but as far as I can tell, unique to date – long exposures, cars, aerial perspective, twilight, Swedish locations for a Swedish car and camera, high speed sync flash to freeze. It is a way of visually describing the journey: the light trails are the past, the history, and the future; they’re not smooth because there are bumps in the road and and paths can diverge significantly due to small changes in causality*. The clearly frozen car is the here and now, and the moment we should be enjoying: it’s the immediate manifestation of the present, with viscerally clear details. The past and the context fade and blur away, dtails blurred by the biased lens of memory. After a little discussion with Christian von Koenigsegg and his team – they bit, and we were in business. Since we were going for the best of the best all around – the only choice was to use the flagship H6D-100c and DJI M600, of course.

*Physics reference.

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