Photoessay: San Francisco monochromes, part one

I can’t really say these have a common theme other than reporting on life in the city; however, subjects, light and various urban geometry cooperated at times to make some images I was rather fond of. Enjoy! MT

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Lens review: The Panasonic Lumix Vario PZ 14-42/3.5-5.6 X G

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14-42 X on OM-D, collapsed and extended. If you’re wondering why I got a silver one, it’s because the black ones were out of stock at the time I needed it. Would I have preferred black? Obviously.

I don’t normally review ‘consumer’ grade gear for the simple reason that it’s usually built to a price, rather than built to deliver a certain grade of result (or perhaps it is, only the accountants and engineers know for sure). However, sometimes you come across a piece of equipment that fills a need much better than you imagined; this lens is one such example. The Panasonic Lumix Vario PZ 14-42/3.5-5.6 X G (what a mouthful, hereafter known as the 14-42X) is a very small – about the size of the 20/1.7 pancake when collapsed – zoom for Micro Four Thirds. It was the kit lens for the GX1 and a couple of other cameras for a while, and fortunately also available separately.

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The missing Leica X Vario review

Leica X Vario front

Judging from the email traffic over the last couple of days, I know there are many of you wondering why I’ve been silent on the new Leica X Vario (16MP, APS-C, similar to the X2 body, 28-70/3.5-6.4 equivalent) – the simple answer is that I wasn’t given a camera to test, so not having used one, I have no opinion on it as yet. I have requested one, and have been told it should arrive this week or next. As usual I will do my best to answer your questions if/when it arrives.

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The limited edition print run – now closed

Final selection

And the people have spoken: following the voting, I’m pleased to be able to offer four images as a very limited print run. And when I say limited, I mean limited:

I will only print these images once, at this size. Ever. Once this run is complete, there will be no more prints.

Interested? Read on to order.

Update: orders closed today with a total of 52 prints – a result beyond what I hoped for; thank you all for your support! I spent the day supervising printing and signing prints; they’ll ship in the next few days and should arrive within the next couple of weeks thereafter.

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Thoughts on street photography with medium format

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Ostensibly, this is already perhaps not the most practical of ideas; if one is extremely masochistic, things can be compounded further into the really bad idea class by using film. And a manual focus camera. Without a meter. I think it takes a certain amount of insanity – or at least a healthy dose of optimism – to even attempt it. Street photography (the genre itself being discussed in this previous article) is the kind of thing that’s handled best with a responsive, unobtrusive camera that also has a goodly amount of depth of field for a given aperture, plus what I like to think of as being very forgiving of slightly loose shot discipline. This generally means good high-ISO ability, perhaps a stabilization system, a low-vibration shutter and decently large pixels to make the effects of camera shake less obvious.

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Some shopping updates…

Today seems to be sale day at B&H.

Lightroom 5 is now available for pre-order here from B&H

B&H is also running rebates on Fuji X-series cameras – the X-Pro1 and X-E1 are both $200 off; combine that with multiple lenses for up to $1300 off – click here.

One of the more interesting compacts I reviewed recently – the Panasonic LX7 – is now on sale to $299 again. You can find it here.

Three excellent Olympus M4/3 lenses are also on sale – I own all of these and rate them very highly – the Olympus 60/2.8 Macro, 75/1.8 and 12/2 (click on the lens names for my reviews). You can find them up to $100 off here. Finally, the OM-D + 12-50 kit is now $150 off – down to $1150. That’s here.

As usual, in the interests of full disclosure: shopping via these links supports the site via a small commission; prices are the same but it does help keep things going (and also helps them to justify loaning me gear for future reviews, which of course means I can test more stuff without having to buy it). Thanks! MT

A gentle reminder: Sept/Oct 2013 European workshops

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A quick status update: there are a few places left for Europe and one left for Singapore.

Europe

Amsterdam – 25-28 September – One place left
Prague – 2-5 October – One place left
Munich – 9-12 OctoberPostponed to 2014 due to local commitments

The syllabus will still follow the core fundamentals from the USA tour: throw everything you thought you knew about photography out the window, and start again. All you need is a camera and a couple of perspectives – one wide, one tele. It could be either end of a zoom on a compact, or it could be medium format and a couple of primes – it’s up to you. What I’ll be teaching is subject independent: make great images, any time, with any subject, any camera. Put it this way: it’s easy to spend thousands on equipment that you may use a handful of times a year, but what about the knowledge that lets you make the most of that equipment, in any situation?

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If I were CEO, part two

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Continued from the first hacked metaphor: the post-Ming camera company. Standout ducks in a blue ocean. (I think I may have spent just a little too long in consulting.)

In part one of this article, we covered some basic organisational/ structural elements that go into making a good camera company. I’ll conclude today by discussing in some detail about what I’d turn into my cornerstone tenets/ strategies I’d use if I were to suddenly take over – thorough examination of the financials notwithstanding, of course.

Figure out what to kill. There will be product lines that are simply unprofitable, or not worth the hassle – a well-structured product offering will mean you have something to offer to every potential customer that doesn’t result in internal cannibalism (still, better than losing customers to another brand) and the supply chain, production and inventory management/ distribution advantages associated with simply having fewer products. Currently, you need one entry level, one midrange and one high end/ professional/ niche model in every class – that’s about nine products, by my reckoning – fixed lens, mirrorless and DSLR. In the future, that may well streamline to just a mid-entry level and mid-pro; firstly because there may not be an entry level market after initial saturation, and secondly because the features that previously differentiated tiers have now slowly migrated down the price scale. The same should be true of lenses – in fact, even more so: one low-mid priced offering, one mid-high offering, and perhaps a halo piece or two. Example – the Leica 50/0.95. Nobody needs it, but most want it and owners probably have one or two of the other 50mms – but theres no need to have 0.95, 1.4, 2, 2 APO, 2.5 and 2.8 flavors – that just complicates production and inventory management unnecessarily, and confuses the hell out of your customers.

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An open letter to all camera companies (or, if I were CEO, part one)

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Gratuitous image: any given camera company in a nutshell: ducks not lined up in a row, and not entirely clear what they’re to be lined up against, either.

For a moment, let’s say that I – we, collectively – had any say in how a camera company was run. Let’s go further to assume that we not only had say, but we could do as we pleased. There are two considerations here, which I think the existing companies tend to see as separate: making cameras for photographers, and making cameras that sell. They aren’t: if you make cameras that photographers want to buy, then even the non-photographers will want them because of the power of association, the halo effect and all of those other things that turn on the marketing people. A good example is Leica: very few pros shoot exclusively Leica now, but they did in the early days: this created a halo effect that’s existed to this day. If money is no object and you’re in the market for a camera or want to take up photography, then chances are you’ve considered a Leica. It’s also the sole reason why they manage to sell any of the rebadged Panasonics.

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Defining cinematic

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Over the last couple of posts, we’ve looked at the qualities of bokeh, and some examples of cinematic photography in New York; although one of the most obvious hallmarks of the cinematic style is an abundance of very out of focus zones, in reality there’s a lot more subtlety to it. Since this is one of my most frequently used and well-developed styles, I felt that perhaps a little intellectual exercise was in order.

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