Managing the creative commercial populist disconnect

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What a mouthful of a title. It should really also have the subtitle “what pays isn’t always what’s popular or what I want to shoot” – but that would have exceeded the string length for post titles, run off onto three lines on the title, and completely ruined the front page design aesthetic of the site.

But I think there’s really no simple or concise way to express it. What sells/ what clients pay for is not always what is popular with the viewing public; in fact, it’s usually completely uncorrelated since the commercial side of things seldom elicits an emotional response in the way personal photographs do. And on top of that, what photographers actually enjoy photographing is seldom what pays – sometimes also because the nature of the subject matter means that it has no commercial value in the first place. So, as a commercial photographer, what do we do?

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Artificial environments and ‘tourist’ photography

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A couple of months ago, I spent some time in a theme park – not because I particularly wanted to go on any of the rides or because I felt like I needed a little escapism, but because I was teaching a workshop as part of the Maybank Photo Awards 2013, and Universal Studios Singapore was a sponsor. Being there made me realize a number of things.

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OT: Thoughts on blogging in an increasingly crowded space

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Content consumption and creation is a 24/7 business.

The internet is no longer the tool of knowledge sharing it originally started out being: it’s a commercial and marketing platform, pure and simple. Money goes to he who shouts the loudest, whether they might have anything worth listening to or not. Like everything, there’s good and bad to this. The good is easy: it’s made doing business ever easier than before (even if Paypal takes a huge cut as financial gatekeeper); especially for small businesses and individual proprietors who’d otherwise never have had access to those customers or audiences. Information is easily available; almost everything is there if you look hard enough. And on top of that, there are new and exciting streams of income that simply didn’t exist 15 years ago – sponsorship, paid blogging, pay-per-click, email harvesting…but is any of it really sustainable?

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Why photography satisfies

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Photography is like food: the variety is endless, and it can satisfy on many levels. But how many of us can make world-class, award-winning food in seconds with minimal equipment?

My earlier article on why we photograph led me to spend a little more time thinking specifically about what it is about the photographic process that is enjoyable. It seems that it’s engaging on many levels – firstly, there’s the anticipation of buying new equipment, and continually pursuing gear – I suppose you could call that the ‘collectors’ itch’. As much as I see cameras as tools, I admit there’s a certain satisfaction in finding, acquiring and owning/ using something rare; the F2 Titan, for example. Like every other accessory or object we choose to use – it signals something about the tastes of the owner. (There’s also the ego-stroking fact that it promotes jealousy amongst other photographers, but I’m going to ignore that and say it really is all about the image.

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My love-hate relationship with gear

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The guilt (and equipment) stacks up like tetris: this is only one of my equipment cabinets; if I don’t put everything in just so, then it won’t fit. And lighting gear, accessories, tripods, bags etc. are stored elsewhere.

Any photographer who tells you that they are a hundred percent, completely indifferent to equipment is lying. It is almost (I say almost to cover myself in the unlikely event there really is somebody out there) impossible to be immune to the lull of new cameras, lenses or accessories; we’ve all felt the pull at one time or another, no matter how weak or irrational. Actually, it’s the irrational that I’m going to talk about today – purchases that are necessary from a professional standpoint (e.g. you have to buy lights if you’re going to be a studio product photographer) don’t really require justification; at least insofar as there are degrees.

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Photography and psychology, part two: how we view images

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Woman, umbrella and street scene 1 – think for a moment, how does it make you feel?

Today’s article is the conclusion of the previous article on photography, psychology and why it’s all a mind game; we’ll explore how our subconscious and conscious mind views images, and how the photographer can exploit that to gain control over the way an image is interpreted. Understanding how your audience views an image is critical to determining how that image should be optimally constructed to deliver the right message, and in a way that’s memorable and impactful.

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Photography and psychology, part one: it’s all a mind game

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This is one of my more successful recent images: on Flickr alone, 2,500+ views and 125 favourites: but why? After this pair of articles, I think all will be clear.

Today’s article is one I’ve wanted to write for a very, very long time. Such a long time, in fact, that it’s taken me several months to condense my thoughts into some semblance of order. I’m going to start with a question: how many times have you seen an image that provokes an unexpectedly strong emotional response in you – either good or bad – and you haven’t been able to figure out why? How many times have you looked at the work of a photographer and thought – not only is there something remarkably consistent about his or her style that makes the creator instantly identifiable, but also makes me as the viewer feel a certain way? Wonder no longer. As ever, these articles are written to first and foremost, make us think a bit more about why we shoot the way we do, and in doing so, hopefully become much better photographers. We all have the tendency to get caught up in the technical side, the equipment, and lose sight of the end objective: the images.

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Professionalism in photography

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Photographers at work; from the NYC 2013 workshop.

One commonly asked (and commonly mis-answered) question on the internet these days is around the definition of what constitutes a ‘professional photographer’. The usual definition is that it is somebody who is shooting for pay, and deriving the majority of his of the income entirely from photography for photography related activities. I suppose in the strictest sense of the definition, that is true. However, it says nothing about professional conduct or skill. What I’m going to attempt to do in this article is express my own views on what I believe constitutes professional behavior in photography. It is important to note however that this is a very much personal, though shared by many of my colleagues in all areas of the industry – both primary providers of photographic imaging, as well as supporting services and videography/ cinematography.

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Dear Client: a little advice from your photographer

Some weeks back, I had a little Monty Python moment – specifically bringing to mind the sketch mentioning “shrubbery”. A potential client called:

“Hello, is this Ming Thein, the photographer?”
“Yes, what can I do for you?”
“How much do you charge for…a photography?”
“Sorry, but you’ll have to be a bit more specific before I can quote you – different types of photography require different amounts of work, so the cost will vary. What type of images do you need exactly?”
“A…
commercial photography.”
This last line was said in a semi-whispered voice, as though commercial photography is a dirty word. Needless to say, I did not get any more details than that; on pressing them they said they would email me.

Clients like this worry me, not because they don’t know what they want, but because their expectations are probably so different from reality that you will never be able to satisfy them. Past experience makes my alarm bells trigger. It’s not because I’m not confident of doing the job; the problem is that in not having dealt with professional photographers before and being influenced solely by popular preconceptions, such clients typically expect the impossible for next to nothing, and that photoshop fixes all flaws. Typically, what happens is neither photographer nor client gets what they want out of the engagement and both parties go away harbouring a little unhealthy resentment.

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How camera choices influence your image

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A little while back, I made an offhand comment about a certain camera being my choice for ‘serious’ work which spurred a lengthy subsequent discussion offline with a reader; it got me thinking: what exactly constitutes ‘seriousness’? But beyond that, how does a photographer’s choice of camera, or format, or medium, influence the final image? More importantly, is there any way we can use that to make stronger images – because ultimately, that’s what photography is all about. We’ll explore that in some detail in today’s article.

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