Opening questions: What is beauty? What is elegance? What is ugliness? What is refinement? What’s the difference between functionality and art? What do we prefer one object over another, given choice, and identical function/ consumption of resources? These are not easy questions to answer: they require us to address fundamental challenges of not just personal preference, but also identity. We like something because we choose it over something else; we find that beautiful but that preference is a consequence of personal biases, needs, requirements and ultimately – experiences which make our personality and preferences the way they are. Yet our instinctive responses to things are often both immediate and quite strong: the like or dislike is established within moments of contact, and whilst prolonged exposure might breed some latitude born of understanding and tolerance, it’s unlikely to change love into hate. I want to address a very difficult set of questions today: what is the aesthetic sense? How can it be developed? Does it matter for photography, and if so, how does it make us better (or worse)?