The ideal [insert your obsession of choice here] doesn’t exist.
We all like to think ‘if only…’ and it might. Whether it’s cameras, clients, light or partners, there’s always something that could be better. Perhaps this is a reflection of the consumerist and entitled nature of modern society as a whole, or perhaps it merely shows that we as people are always changing. Ironically, it is this very ‘if only’ that keeps things interesting: if you were to make the ideal image (in your own mind, and subject to the constraints of personal bias) of whatever you framed whenever you pressed the shutter, you’d quickly run out of possible subjects. It is not a bad thing at all that a) everybody has different opinions and b) we ourselves are in a state of constant flux. I know for certain that I approach familiar subjects like family or watches very differently now than from when I did previously. But there is perhaps such a thing as ‘good enough’ – better than 80/20, certainly – and we should probably know when to appreciate it. Today’s post is going to be looking at the business side of photography.














A visit to Zeiss and thoughts on the Milvus line
The mothership
I was fortunate enough to spend the last three days at Zeiss with Lloyd Chambers (update: his blog entry is here) – with a level of access that I suspect that has never been granted before to independent external parties. They were gracious and first class hosts – I don’t think I’ve had that many types of non-alcohlic beer before. We asked every question we could think of and more, and received answers which we had never expected and at a level of depth that has left me deeply, deeply impressed with what the lens team is doing out in Oberkochen. This may seem like a strange way to talk about the new announcement, but bear with me for while; there is method to the madness. 🙂
[Read more…]