Industry developments – Photoshop CC and the British orphaned works law

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But how does it affect me? Olympus E-P5 and 75/1.8

There have been a couple of recent developments in our industry that have been receiving a lot of heat lately – firstly, Adobe’s move to put Photoshop CS on subscription only, and secondly, the recently signed (25 April) British Enterprise and Regulatory Reform Act 2013 – or specifically, one portion of it dealing with copyright and orphaned works. I’ve had some time to chew over both of these issues and how they affect the average photographer – both the amateur and the professional. I’m afraid the overall prognosis isn’t good, but it also isn’t as bad as a lot of people are making it out to be.

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The trouble with compacts

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Homage to Van Gogh. I didn’t leave the house that day with the intention of shooting anything, but if I hadn’t been packing some pocket heat, I wouldn’t have gotten this image, either.

I ended the last article on this note:

By far the most effective camera-for-when-you-don’t-want-to-carry-a-camera is a compact of some description; ideally one that’s small enough you don’t notice it, but is fast and responsive enough to react when you see something, and preferably be operable one-handed. I don’t want to feel like I’m carrying a camera. Of the dozens of these things I’ve owned, precisely none of them have fit the bill completely.

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To carry or not to carry?

Advance warning: I’m going to butcher Hamlet here, or as close as I can to it. Modern English isn’t really suited to the meter, nor is technical photographic jargon. I’ve done my best.

MT: To carry, or not to carry – that is the question:
Whether ’tis more sensible to pack your camera
At only when the time and mood suits

Or to always be loaded for bear
And in preparation, bag the shot. To hear the shutter
The flow of pixels, the fizzing chemistry of halide

Whatever your medium. Tis a satisfaction
Confirmed by the rush of hits. To travel unburdened
With no magic box: ay, light of shoulder you be,

For who knows what frames yet unseen may lie ahead
The imagined torture of being able to see but
Unable to capture gives the photographer pause.

There’s the problem with going without.
For who would bear the unfortunate light,
The tripods and accessories, the TSA-man’s probe

The aching shoulders, the impatient spouse,
The ‘NO FOTO!’ shouted, and the frustration of
Lugging the gear without it seeing use,

When he might delude himself into making do
With just an iPhone? Whom but the most hardcore
Would insist on two bodies and four lenses?

But that dread of missing the shot,
The heavenly light, which transforms the
Mundane into the magical, frustrates the hell,

And makes us bring the f1.4s, and a flash
Just in case, rather than wing it and go blind.
Thus the anxious photocondriac in us all

At the least burdens pockets, usually bags,
Empties our purses upgrading, enforces visiting
Of the chiro and desire for just one more stop.

With this, I break down and hit order
Hoping this is The One. To the ‘Bay the others go.
O Hyperion, give me contrast but hold the range
My sensor is now but one-inch.

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Shooting for yourself, part two

Continued from part one.

I’m wondering where the happy medium between the pro and amateur camp lies; the pro has to be both, and the amateur wants to be a pro (usually) – until reality intervenes. It’s too easy for pros to slip into the ‘shoot only for pay’ mindset, and lose their sense of personal style and creative edge – which is probably what made them successful in the first place. And by the same token, it’s easy enough for amateurs to get a little paid work here and there, and either be disillusioned about how easy it is to make a living out of it, or not realize that doing too much of something can take the joy out of things very quickly. (If you haven’t already, I’d recommend reading my advice for photographers thinking of turning pro.)

The period of non-shooting got me thinking: I need to spend some time being an amateur, doing work for myself, and then find some way of linking that into my commercial work so that the two don’t diverge too far. I suppose there has to be commercial potential in the personal work that elements of style could translate over into something people would pay for. Or perhaps this is a load of bull: personal work should reflect the personality and thoughts of the individual, and those are never the same as those of the corporate, therefore making it impossible. The short conclusion is, I just don’t know. But I’d like to figure it out, because it doesn’t feel natural for me to be two different photographers most of the time.

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Shooting for yourself, part one

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Personal work – you could never sell this commercially. But it doesn’t make it any less compelling as an image.

There’s a limit to how long you can make a title and still keep things punchy; what I really wanted it to say was ‘the difference between pros and amateurs: shooting for yourself vs shooting for pay’ or something along those lines. There was a period in late February/ early March of this year where I did pretty much no photography at all for a couple of weeks. I wrote it off as time spent recharging, but the reality is that I think I experienced yet another large shift in mindset – I’m noticing a couple of personal trends, neither of which make me particularly happy:

  1. I don’t shoot much outside commercial jobs…
  2. …and when I do, there’s an ever-increasing stylistic gulf between the commercial output and my personal work.
  3. This is making work, well, feel very much like work rather than creative expression

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A review is not just a review, part two

Continued from part one.

Are you paid by the camera companies to write good things?
No. I wish, because it would reduce the amount of hostile email and messages I get. If anything, my relationships with most camera companies are quite strained because it seems that they expect you to write good things about their cameras if you’re given the ‘privilege’ of a loaner. This is one of the reasons I prefer to buy my own equipment as I can remain as objective as possible; regardless, I’ll do so anyway, even though it means that there are probably marketing/ sales people at every camera company here who don’t like me. What they don’t seem realize is that in the long run, a lack of objectivity means that nobody will believe what you say anyway. Since writing the last article on this subject, it seems general degradation in the business side of things has meant increased sales aggression, and frankly, a degree of hostility towards objective reviews at a time when perhaps the companies need it most; this is incredibly shortsighted on their part (and perhaps indicative of a fear that your product is really crap), but then again, if you can’t see past your next year end bonus anyway, who cares?

I read your review of XYZ, but would like to get some more thoughts. What do you think of XYZ?
This is perhaps the most stupid and annoying question that I get asked on a regular basis. I’m not going to have anything more to say than I’ve already written in the review, which was a carefully written, considered and very time consuming exercise. Perhaps attending some English language classes might help: re-read the question you just asked me…

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A review is not just a review, part one

If it seems slightly odd that I have to write an article like this in the first place, that’s because I’ve been noticing several trends in my email inbox lately:

  1. Why don’t I review XYZ camera, or if I can review XYZ camera?
  2. Why didn’t I test for a particular feature?
  3. Why didn’t I test a particular combination of body and lens or some other accessory/ add-on?
  4. Why didn’t I post full size files, or raw files?
  5. Why do I postprocess the files/ test JPEG output?
  6. Are you paid by the camera companies to write good things?
  7. I read your review of XYZ, but would like to get some more thoughts. What do you think of XYZ?
  8. And of course the usual…”Should I buy X or Y?”

I’m going to add a few to this list myself:

  1. What’s the difference between my reviews and others?
  2. Why do I only review certain cameras?
  3. In the unlikely event I’m given or loaned a piece of equipment to review, then what?

I’m going to address these once and for all, and then return to the business of making images with the occasional detour into the equipment.

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Sony and Olympus: what does it mean?

Following the accounting scandal that saw former CEO Michael Woodford ousted, Olympus’ coffers were looking decidedly empty; at that point, many potential suitors were rumoured. It turned out that Sony was the one whose offer was accepted. In a share transfer and cash deal – completed about a month ago – Sony pumped US$645 million into the company, to hold a total of 11.5%. What’s more interesting is that on most of the major business sites, this wasn’t reported as a transaction to invest in the cameramaker; rather, Olympus was frequently referred to as a ‘world leader in medical imaging’.

Although photographers know and love Olympus as the manufacturer of various quirky cameras and small systems, the truth is that margins in the medical industry – anything with ‘surgical’ or ‘medical’ in its name means an extra couple of zeroes on the end of the price tag – are much, much higher than the camera business. Like Nikon, it’s been making a good chunk of its income from something other than cameras for a long time. (I don’t know how much it makes from dictaphones these days, though.)

I’m going to take off my photographer hat now and wear my analyst/ M&A/ consultant one, for a bit of change of pace. Let’s put the pieces together.

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Feast, famine and creativity

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On reflection. Hasselblad 501C, 50/4 CF FLE

I’ve noticed that my periods of creative productivity tend to come and go in cycles. I’m going to use as a gauge the number of folders of portfolio grade images I produced in a year. It’s a reasonably proxy given that my ‘hit rate’ has remained relatively consistent – about 1/5 to 1/10th of the images that survive the multiple editing cuts and make it through post processing, and that I keep folders to approximately 40 images so as to be able to find things easily (the number must be some psychological holdover from the earlier film days to do with the length of a roll).

2002 – I didn’t know what a portfolio was and was just pleased to have images vaguely resembling the things I saw at the time of capture
2003 – I knew what a portfolio was, but didn’t think any of my images qualified
2004 – 13
2005 – 21
2006 – 21
2007 – 31 – a peak year for camera testing during my editorship of CLICK! – I had to get out and shoot
2008 – 20
2009 – 26
2010 – 22 – a very, very busy year at work
2011 – 29
2012 – 30
2013 – 6, (and it’s only early Feb; if I keep going at this rate, I’m looking at a whopping 52 this year)

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Decisions for the site going forward

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A rebirth of sorts; an excuse to post a cliche if there ever was one. (Actually: sunrise over Nanga Parbat, the Himalayas)

First of all, I want to say an enormous thank you to everybody who wrote in or left a comment after the last article on commercial realities – I’ve been overwhelmed by the time people have taken to chip in their thoughts, often very sensible advice. I’m also touched by the number of people who value what I do here. The community of readers who’ve turned into friends is something that I do value very much now; I do feel I have a duty – I don’t want to use the onerous term ‘obligation’ – to keeping that ecosystem healthy and alive. It’s one of the reasons I don’t simply shut down and go back to commercial work, and that I’m seeking the opinions of the people who are the reason why I do this.

Let me share some observations with you. The overwhelming majority are okay with ads, though are concerned that the revenue might be too low – probably, but it’s the least intrusive and costly method for now. A surprising proportion are okay with subscriptions, though there has to be some sort of hybrid model; this may be an option in the longer term if the interim measures still prove unsustainable. I’d still like to keep the community open and the content free, though.

There’s been a surprising interest in print sales and patronage. This is odd, because there was little response to the first couple of print offers I did – we’ll try again soon and see what happens. I’m quite happy doing this as it also lets me feel that you’re getting something extra in return for your support.

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