A less literal selfie. Selfies are a huge part of photography today: but there’s no business model here. And the underlying reason is inextricably linked to why we find photography appealing in the first place.
The game is changing, yet again – faster than ever. In today’s post I’d like to address the current state of play of the industry, and where I see it moving in the next year or two. Unlike just about every other industry, most of photography is unique in that there are no real benefits to scale anymore – even if you are a creative design house, there are good reasons to have a larger team such as specialisation. But instead we are seeing larger studios cut staff and run lean, and production houses giving way to collectives who band together as required for projects, but do not carry an aggregate P&L. Blogging has become an industry, though saturated. And the lack of regulation and standards is once again affecting all of us in the long run. Is there hope in dark corners? Perhaps, but we’re going to have to be brave, masochistic and resourceful to take advantage of it. I’ve broken it down by category for ease of analysis; usually multiple categories apply.