Photoessay: Paradise Lost, part III

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Today’s images are I think a little darker and sadder than the previous two (part I, part II) – but not quite over the edge into full-blown depression. I see it as being analogous to one of those portraits where we want to enhance the lines on the subject’s face. I can see the final presentation of this series going in waves, with grouping and pacing a mirror image to the way we have different moods depending on the day – though I feel the impact of this particular set is lost in color, and mixing the two is somewhat odd unless the presentation medium is conducive (e.g. separate gallery areas, or sections in a book – but not as a continuous scroll or all at once. The ‘break’ is required to prevent a jarring visual discontinuity. What do you think? MT

This series was shot mostly with a Hasselblad 501CM, CFV-50C digital back, 4/50 C T* and 4/150 CF T* lenses. Postprocessing follows the Monochrome Masterclass workflow.

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Mid term review: The Hasselblad H5D-50c and CFV-50c

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H5D-50c with HC 3.5/50 II; 501CM with 4/50 CF T* FLE, HC1 prism and custom grip. The design lineage between the V and H cameras is very clear in this configuration…

Today’s report is a twofer, for the simple reason that both cameras share the same electronics and imaging pipeline: the backs are effectively the same apart from a power button and battery holder, plus some communication points with the camera body in the case of the H mount version. For all intents and purposes, image quality and performance are identical. I’ve owned the CFV-50c since early December 2015, and have had a H5D-50c firstly as a loaner in January and then from February onwards as part of the Hasselblad Ambassador program. I’m going on six months and norhtof 12,000 frames with Hasselblad medium format as my primary system, which makes now a good time to pause and see if I made the right choice. This will be a calmer analysis in the same vein as my long term reports on the D700, D800E, D810, 645Z and 5DSR. Since switching, I can count the number of occasions I shot with my other cameras on the fingers of one hand; I have to make sure my batteries are still charged before taking them out – which is something that has never previously happened. I suppose this is a good sign…read on if you wish to put your wallet at risk.

In the interests of full disclosure, I am a Hasselblad Ambassador, so my objectivity may be in question. But I do have a significant amount of skin in the game, too – all of the V system (including CFV) was acquired prior to my appointment, and good chunk of the H system was purchased by me at retail.

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Too little, too late – or, rebirth?

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CFV-50c, image courtesy Hasselblad.

It’s no secret that Hasselblad has been in much financial trouble lately. And it’s also no secret that the company appears to have lost its direction following a large number of private equity CEOs, who frankly, appear not to understand the photography market at all. So it was with some surprise that I opened my email getting off the plane home from London to find that not only had they made an interesting product, but one that hinted at a return to common sense and a somewhat brighter future, too.

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