CFV-50c, image courtesy Hasselblad.
It’s no secret that Hasselblad has been in much financial trouble lately. And it’s also no secret that the company appears to have lost its direction following a large number of private equity CEOs, who frankly, appear not to understand the photography market at all. So it was with some surprise that I opened my email getting off the plane home from London to find that not only had they made an interesting product, but one that hinted at a return to common sense and a somewhat brighter future, too.
