Regular readers will have noticed I’ve gone through a year of pain and bleeding cash whilst searching equipment-wise whilst trying to figure out the best creative and professional fit equipment-wise. After a discussion with Pascal Jappy – the founder of DearSusan – first at a Zeiss event last year and then more recently; we came to the conclusion that it might be useful to offer a little guidance for those still navigating the process (which includes Pascal, actually). Choosing the right gear is important for two reasons: you want the most suitable tool for your creative objectives and shooting style, whilst avoiding expensive experimentation and system swaps. The logic is pretty simple: the less you worry about the hardware, the more time you want to shoot and the more time you actually spend doing it – which presumably is the objective of photography for most people.
The nice but confusing thing is of course that we have choices: the same thing isn’t ideal for everybody, and no, I’m not going to say medium format is the only long term answer. 🙂 Pascal and I have come up with a framework to help objectively determine the best setup for your creative and personal needs – and will guide you through it, with live interaction in a webinar format.
There are two available dates for the webinar:
A spot in either session costs US$27. Sessions will last approximately 1-1.5 hours and the number of participants will be limited to allow maximum interaction for everybody.
Thanks and see you this week! MT