I shot for one of my toughest clients recently: ourselves. Whilst there’s no pressure, we all have the desire to do better with every set – and there’s the friendly internal competition given that there are no fewer than five photographers amongst the founders’ group. I am of course talking about the watch business; this set was photographed at the facilities of our production partners Schwarz-Etienne in La Chaux de Fonds, Switzerland, whilst a series of 19.01s and 19.02s underwent assembly, regulation and final quality control. I’ve shot this kind of thing before for many other brands, of course – but it feels very different when it’s your own name on the dial and movement… MT
Images were shot with an Olympus PEN F and Panasonic-Leica 12-60. Post processing with the Monochrome Masterclass workflow. Image of yours truly at the bench shot by my co-founder Dr. Magnus Bosse.
Ming Thein | Photographer 