
Continuing on from the ‘right tool’ discussion, I thought I’d address one of the recurring topics amongst photographers: optical finder, or EVF? Both have their advantages and disadvantages, and oddly they seem to be converging towards the middle of late. That’s to say: optical finders on the whole are getting worse, and electronic finders are getting better. Where does this game end? Is there an ideal solution for you? Let’s take a look…













Short term pain, long term gain
Exotic beasts. Yes, the 100MP cameras have been shipping for some time now; yes, that one is mine – the door gifts at HQ are amazing! – and yes, I’ll be posting a report once I’ve had a chance to live with and use it for a while.
I’m writing this on the way home from a very intense tour of Europe – a visit to see my brother, review and refine design for the second generation of bags (yes, there will be a smaller one!) visit some clients, meet some alumni and check in on the status of a couple of other projects. Since I was broadly in the right area – and because it’s a bit of a trek otherwise – I had to make a pilgrimage to Hasselblad HQ.
It turns out I arrived at precisely the peak of activity. Yes, there’s been another announcement; yes, there are necessary changes, and yes, it appears that the DJI deal was true – the silence being deafening. Many things were taking place during my visit that were restricted to high level management. In any case, I was much more interested in the historical prototype lens cabinet.
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