How social media has changed the way images are viewed

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That infamous dress. Credit to whoever it was who originally shot the image.

It seems that the more images are in the publicly visible, the less time and attention any one individual image receives on average. This makes sense, given that we’re continually being bombarded by media and there’s a finite amount of time for consuming that media. On the other hand, we’ve got a disproportionate amount of attention being given to certain images – that blue/white/gold dress meme above being a good example*. These images are not necessarily deserving of that disproportionate attention, either. I have a theory about both why this is, and why despite the world becoming an even more visual place – overall quality of images has gone down, and with it the ability to distinguish between chocolate and pig poo.

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Soul, redux: or, interpretations reflect the audience

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Sophie, the mime: the image resonates and means something to me because I have an emotional connection to the subject, to the setting, and I know the narrative story on either side of the frame. It may resonate with you because you happen to like children, or because the facial emotion is a strong an unambiguous one, or you like monochrome documentary portraiture, or for some other reason. But if it were executed differently, you may feel different about it – but not necessarily or consciously know why. It is up to the photographer to control the unconscious influences in such a way that at least their intended communication is fulfilled, but not in a way that draws attention to itself (and thus breaks that illusion).

After the huge amount of very interesting and thoughtful discussion that ensued in the comments – thank you for your thoughts, everybody – and a few days of settling time, I couldn’t leave the previous article on soul hanging inconclusively. There are few very interesting observations made, higher conclusions that one can draw from the responses here, and further logical leaps from contemplation of one’s own work and raison d’être. Firstly, a clarification though: I’m not looking for a magic formula to ‘inject soul’ into my own work, and I’ll explain why later. I was and am simply seeking to understand why certain images move certain people in a certain way – and if there’s anything one can use there to make a stronger image, given the choice, and providing of course it fits one’s own idea.

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Images to be remembered for

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Name any one of the most famous and prolific photographers, and chances are you can probably remember only a small handful of their images. Even more surprisingly, if you spend a bit of time digging into their published collections, you’ll find that there are dozens more that you probably like better than their famous ones; photography is, after all, personal and subjective. But think about this for a moment: assuming that what you see is only what they choose to show you (being the effect of conscious exclusion at work again) – it makes you wonder exactly what didn’t make the cut.

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Does the audience matter?

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Work like this, I produce for myself and myself only: I don’t care if anybody else likes it; frankly, I wasn’t even going to upload or share it, but it got accidentally included in a batch. I know it certainly has zero commercial potential. Perhaps that makes it amongst the purest images I create?

Here’s a sticky question I’ve been battling with for a few months: does it matter what other people think of my images? Although it may sound rather egotistical, I think it’s actually a very valid consideration from several standpoints: that of the hobbyist/ amateur; that of the commercial/ professional, and that of the artist. And I’m pretty sure the answer is different for each one. I’m not even going to try and answer the question of what one should do if you fall into all three categories…I suppose it requires a healthy dose of schizophrenia.

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