More images may not always be a good thing…

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@mingthein; I’ve been there for about a year or so. Benefits? None that I can see…

Social media = instant updates = easy consumption of new content = necessarily easy production of aforementioned new content. With the proliferation of cameraphones, this is course the era of the snapshot – more so than in the tourist film compact days, because not only does pretty much everybody in the developed world (and much of the developing world*) carry a smartphone; they’ve also been conditioned to use it. When your parents and parents in law -= people previously uninterested in photography beyond normal family documentary – now take more photos than you do with their phones, you know a switch has flipped. But what does this mean for the image-making business and image appreciation as a whole? I have a theory, and I suspect you’re not going to like it.

*In Malaysia, it’s not uncommon to see people earning $700-800 a month before tax but owning the latest iPhone. The mind boggles, since this is easily a purchase that’s two months’ net pay.

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How social media has changed the way images are viewed

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That infamous dress. Credit to whoever it was who originally shot the image.

It seems that the more images are in the publicly visible, the less time and attention any one individual image receives on average. This makes sense, given that we’re continually being bombarded by media and there’s a finite amount of time for consuming that media. On the other hand, we’ve got a disproportionate amount of attention being given to certain images – that blue/white/gold dress meme above being a good example*. These images are not necessarily deserving of that disproportionate attention, either. I have a theory about both why this is, and why despite the world becoming an even more visual place – overall quality of images has gone down, and with it the ability to distinguish between chocolate and pig poo.

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Social media and photography: how to get it wrong

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It never fails to surprise me at the – let’s be blunt – stupidity of some companies in the age of social media. Let’s say you operate a number of malls in the centre of a large city, in prominent locations with moderately interesting facades. Your objective as a mall operator is obviously to increase traffic through your property so that you can increase rental to your tenants and your own underlying return on capital. You want to encourage people to visit and spend money in every way possible. More than a few studies have shown that people who are happy are more likely to spend money than people who are not. Similarly, people are more likely to spend money in a popular environment than one that is not – part of that is herd mentality, part of that is fear of missing out. You spend money on advertising, promotion and the like. You sponsor photo competitions and go out of your way to be seen as a ‘patron of the arts’. Yet why do you program your guards to a) prevent people from taking photographs anywhere near your property when the subject isn’t even your property but the opposite direction; b) be rude about it, and c) act over real estate and public thoroughfares over which they have no jurisdiction?

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