Social media and photography: how to get it wrong

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It never fails to surprise me at the – let’s be blunt – stupidity of some companies in the age of social media. Let’s say you operate a number of malls in the centre of a large city, in prominent locations with moderately interesting facades. Your objective as a mall operator is obviously to increase traffic through your property so that you can increase rental to your tenants and your own underlying return on capital. You want to encourage people to visit and spend money in every way possible. More than a few studies have shown that people who are happy are more likely to spend money than people who are not. Similarly, people are more likely to spend money in a popular environment than one that is not – part of that is herd mentality, part of that is fear of missing out. You spend money on advertising, promotion and the like. You sponsor photo competitions and go out of your way to be seen as a ‘patron of the arts’. Yet why do you program your guards to a) prevent people from taking photographs anywhere near your property when the subject isn’t even your property but the opposite direction; b) be rude about it, and c) act over real estate and public thoroughfares over which they have no jurisdiction?

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