Today’s set is the result of an interesting client brief earlier in the year: shoot details of the development for several objectives: a) the usual promotion via social media, advertising etc; b) developer portfolio and award entries; c) for use as decor in the development itself. The latter is the biggest challenge of the lot, because you have to find angles and light that people who live there every day won’t see or won’t mind seeing or would like to discover through the images; and on top of that do it in a limited period of time – the small window between completion and handover. That leaves us at both the mercy of the weather (and thus light) during that window, as well as not really having time to ‘live in’ the development itself. Nevertheless – I actually landed up delivering two sets of images; monochrome for decor to both render the scenes somewhat abstract and era/time-independent, and color, for portfolio. Here’s the interesting bit: the two sets almost don’t overlap at all, though in totality they are both self-coherent. I present both sets here (and in the next post) for you to see yourself just how much the mood and feel changes… MT
Shot with a D850, 19 PCE and Sigma 100-400 (unfortunately there aren’t really any equivalents in the Hasselblad system yet) and processed with the Monochrome Masterclass workflow.














