
Round plate in a square frame. The composition is ostensibly balanced, but a little randomization is created by the uneven lighting. Leica D-Lux 5
Aspect ratio: image width/ image height, with the long dimension first.
There are six common aspect ratios for cameras today (and as many as you like if you use the crop tool, but that’s another subject for another day):
1:1 – Square format, traditionally the realm of 6x6cm Hasselblads, and now popularized by various mobile apps.
5:4 – Large format and sheet film cameras, mainly 8×10″.
4:3 – Broadcast television and video used this aspect ratio, originally in 640×480 pixel resolution; small sensor cameras and compacts (which inherited early video CCD architecture) have been using this aspect ratio ever since. Four Thirds and Micro Four thirds are the larger consumer formats to use it; in medium format there’s also 645 which has the same aspect ratio for both film and digital.
3:2 – Double a movie frame; famously invented when Oscar Barnack rotated the film through 90 degrees and doubled the width of the frame to create the 24x36mm ‘full frame’ 35mm camera format. Almost all larger sensored DSLRs use this today.
16:9 – HDTV format; not a native aspect ratio for digital still cameras, but useful to provide a more cinematic feel to an image.
2.35/2.40:1 – Motion picture widescreen for feature films; very rarely used for still photography, and there are certainly no dedicated digital still cameras that offer exclusively this format. Not only is it extremely wide, if you’re cropping down from a 4:3 sensor you’re throwing away more than half of your image.

16:9 and cinematic. Note how the whole subject isn’t necessary for you to identify it. Nikon D700, AFS 85/1.4 G
Most modern cameras offer different image sizes in-camera, though all they really do is crop the top and bottom or sides. There are a few digital cameras that have sensors bigger than the lens’ image circle, which allow the diagonal angle of view for a given focal length to be maintained when changing crop; the main one of these is the Panasonic LX series of cameras. Put one of these on a tripod, slide the aspect ratio switch on the lens barrel and you’ll notice that the horizontal field of view gets wider than the 4:3 option, even though this is the native aspect ratio of the sensor. (It also means that you don’t suffer as much of a resolution decrease as you’d expect when changing aspect ratios). There is no point in shooting in another aspect ratio if all the camera does is throw away the extra pixels; you’re better off capturing as much information as you can at the time of shooting and then deciding later what crop would work best (assuming, of course, that you didn’t compose correctly at the time.)

Filling the frame – native 4:3 of the Olympus E-PM1 Pen Mini, uncropped. 45/1.8
Now that’s out of the way, the aim of this article is to focus on understanding the compositional impact of different aspect ratios, and more importantly, how to pick the right aspect ratio for a given subject.
There are two ways to go about this – either you shoot only one aspect ratio (for instance 3:2 because you have a digital SLR) and arrange the contents of your frame around it, or you keep an open mind and match the aspect ratio to respect the subject and the dynamic of your composition. For instance, you might use a 1:1 square for a round object if you want a balanced frame, or you might use 16:9 and just focus on one curve if you want to highlight a particular detail in a cinematic manner – you never see movie shots showing the whole of Earth, for instance; it’s always a hemisphere with the sun rising in just the right place. This is not a coincidence!

(Nearly) symmetric, but visually balanced. The two are not the same thing. Leica M9-P
Most people will stick to the aspect ratio that is native to the camera, and either do nothing else, or crop to fit later. This is compositionally very, very sloppy – not only do you not get the best frame for the shape of your subject, there’s a very good chance that you probably won’t be able to fill the frame properly, either; 3:2 is a bit of a compromise aspect ratio that lacks the organic intimacy of 5:4 or 4:3 for portraits, or the drama of 16:9 for more expansive scenes.

Symmetry. Nikon D700, AFS 60/2.8 G
If you crop to fit the subject exactly, then chances are you’ll probably also land up with a very boring frame – this time, because the composition is too balanced. It seems counterintuitive, but the reality is that such compositions tend to use the space around the subject as a frame, and nothing else; there is no context, secondary subjects or points of interest added.

Balanced, but not at all symmetric.
Don’t despair too much if this situation seems a bit damned if you do, damned if you don’t. The good news is that the one obvious remaining strategy usually works the best if done correctly: learn to fill your frame. For the most part, this is how I operate unless I know the final output (usually client work) is going to be of an certain aspect ratio, or if the scene itself just cries out for a certain shape.
What does filling the frame entail? Well, for one, you should be able to identify your subject – that’s composition 101. The remaining space should be filled with elements that either echo your subject, strengthen the story, or give the subject context. But in no way should they distract the eye from the primary subject. And each smaller element should be placed in the remaining space in a balanced manner.

The leading space of anticipation. Depth of field control and lighting make it clear what’s part of the foreground/ subject, and what’s part of the background and is context.
Here’s a visual example, using dots to represent compositional elements. The big red circle is the subject. The lighter color/ lower saturation dots are the secondary, tertiary and other filler.
First we place the main subject; where exactly in the frame is up to you, but in general, you leave leading space in front of the subject’s orientation if you want to create expectation (i.e. if a person is in profile, then put most of the space in front of their nose); trailing space if you want to create urgency or drama; or alternatively, let the supporting background elements dictate where to put the primary subject. For this example, let’s just pick an arbitrary starting location – all dots look pretty much the same. I’m going to pick 3:2 as our example aspect ratio.
Now the secondaries – put them in the white space, with balanced space around them to create both an isolating/ highlighting frame, and a buffer zone between them and the main subject so they don’t get confused or overlapped:
And the same for the tertiaries.
The other filler rests wherever it rests, but just make sure that distracting elements – say a huge point highlight like the sun, in this case, the blue dot – don’t go in distracting places.
There – a balanced composition. There isn’t any odd empty space that doesn’t have an equivalent mirror along a given horizontal or vertical (or for that matter, any other orientation) axis. Let’s try this again for 1:1 and the same size original subject:
And finally, 16:9:
Notice how for the 16:9 example I didn’t show the whole subject; you don’t always need to. Just so long as you can identify what the subject is, you’ll be fine. In fact, it’s quite easy to imagine this particular frame as say a sunrise over the edge of earth (using our previous example) with a fleet of spaceships in the foreground…
(Oops, I’m getting carried away. Perhaps I should take up modern art, or perhaps designing colorblindness tests.)
More seriously there’s a secondary subject intersecting the main subject – does it matter? Only if the intersection causes some perceived division of either, e.g. a horizontal line running through somebody’s head would tend to suggest decapitation to a view, and consequently looks rather odd for a portrait. However, there are also examples where such intersections or juxtapositions can create interesting images in their own right.
Notice how each composition is balanced, but you still instantly know what the main subject is.
Want to make this exercise more realistic? Okay, let’s go back to 3:2 and do one for wide angle, with emphasized perspectives and huge relative size differences in dots:
And another one for telephoto, with the foreground and background dots blurred to replicate shallow depth of field:
Once again, notice how your eye is still drawn to the main subject in each composition. Of course, real life isn’t quite this easy; subjects aren’t dots, the white spaces aren’t always uniformly white, and most of all, you almost never have any control over where to put anything else except your main subject; most of the time it’s about waiting for the secondaries to move, or you moving (for immobile subjects) to get the vantage point that works. The only time you have full control is when you’re shooting still life in a studio.

Note how the empty space serves to highlight the (highlighted) subject. Nikon D700, AFS 85/1.4 G
One interesting thing I’d like to bring up at this point is our very restricted use of verticals – almost always, verticals are in more square aspect ratios; 3:2 is about the slimmest vertical aspect ratio you see. You almost never see 16:9 or anything wider; my theory is that it’s both to do with how our eyes natively see, and how content is presented. Since human eyes are horizontally tandem, we tend to see in a wider horizontal field than vertical; a tall image forces our eyes to scan up and down its length, which means that such images are difficult to compose because they must be broken into zones with complimentary transitions for the composition to work. (The same is not true for horizontals, because we can take in the image at a glance and instantly recognize the surrounding areas as context.)

The secondary subject reinforcing the primary, empty space creates anticipation. Nikon D700, AFS 28-300VR
Making things worse, almost all displays are geared towards this ergonomic trend – as makes sense – when was the last time you saw a vertical monitor? Furthermore, we get subconscious reinforcement through other means that horizontal is the way to go: most cameras only have one grip, and even those that have two make shooting landscapes much easier than portraits; even after we shoot, when we view the images on a monitor, the verticals take up about a third of the space, but the horizontals nearly the entire area – obviously, the larger ones look better, so we tend not to be as influenced by the vertical images…

We needed to have at least one vertical in here. Nikon D700, Zeiss ZF 85/1.4 Planar
However, with practice, you’ll learn to see this way – and with more practice, you’ll learn to see this in the instant you identify what you want to have as your main subject; along with lighting, focus, exposure etc. Fortunately, visual pattern recognition is something that human brains are very good at, even for things that have zero fixed quantitative parameters. For example, we know something is a dog even if it’s in a different orientation, different size, a line drawing or a photograph, or a stylized graphic silhouette. Try programming a computer to do this, and you’ll soon realize both how impossible a task quantifying the distinguishing parameters of a dog is, and what an amazing piece of hardware our brains are. (If you disagree, what marks the difference between a wolf and a dog? Or a dog and a cat? Or a dog and a cow? They’re all four-legged with tails and pointy ears.)
Once again, it comes down to practice. The more you shoot and the more images your brain sees, the faster it becomes at picking out compositions in a live scene that work against ones that don’t. I know that isn’t a concrete answer, but shouldn’t you be out shooting now? 🙂 MT
____________
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Observations and commentary on the state of the photographic industry
The photography industry as we know it is changing. In this article, I want to examine some of the dynamics of the ‘old’ industry, and the ‘new’ industry – and how we as photographers can survive commercially. In some ways, this is the state of how I perceive the actual roles of the various job titles in the past, and how they’ve now evolved to fit the new ecosystem.
In the pre-digital era, and up to the transition point – oh, I suppose 2004 or so, when DSLRs became accessible to the mainstream:
Camera companies – Made cameras and lenses only. Made money from both of these; product generations were long (10+ years!).
Camera shops – Made money from selling photographic equipment to individual consumers.
Film companies – Made film for those cameras, and sometimes cameras and lenses too. Made money from this.
Amateur photographers – Bought mid-level cameras and film, used services of labs, publishers, photo schools etc.
Professional photographers – Bought cameras and film, especially the aspirational products; used services of labs, publishers, galleries, taught at photo schools. Made money by charging for images and prints.
Stock agencies – Held large collections of high-grade images for licensing; made money through royalties. License fees in the same order of magnitude of cost as hiring a professional for the job (usually).
Printing companies/ labs/ developers – Processed film, made prints, made money from this.
Publishers – Produced books, magazines, etc; made money through advertising and sales.
Galleries – Exhibited and sold prints.
Photo schools – Made money through selling courses to amateurs.
Today, the landscape looks very different (old guard remains in bold):
Camera companies – Made cameras and lenses only. Some now make sensors and electronics, too; have begun a battle of attrition killing each other on price in the hopes of increasing market share. We’re in the odd position of having CSCs that cost less than some compacts, and CSCs that cost more than some DSLRs. Money is made on the lenses and accessories, rarely on the camera bodies, and almost never on the compacts. The smaller players who can’t compete on price or incredibly short-lived generations have and will die or merge (e.g. Ricoh Pentax, Sigma).
Camera shops – A lot of the larger brick and mortar chains have gone; sunk by huge overheads that can no longer be sustained by narrow margins or price wars with online companies. In developed markets, people go to fondle, but not to buy – the prices are poor, and the service is abysmal – usually, nobody has any clue what they’re selling. In developing countries – like Malaysia, for example – only the large volume dealers survive; again, it’s a price thing; we are an even more price-sensitive environment than the US. RM50 ($15) can often make the difference between selling an M9, or not. Even the rich here – perhaps especially the rich – are very, very price sensitive. To make things worse, the local distributors give bonus payouts if a certain volume threshold is met; in order to meet the volume, you have to lower prices…you can see where this destructive spiral goes. It’s possible that these places may form small chains, but unlikely because it doesn’t make sense to have multiple physical locations if you can serve a lot of customers via the internet. Basically: the days of your corner pro shop are long gone. Interestingly, the lack of availability for niche models means that even more attention is paid to what’s written on the internet by pros and so-called ‘experts’.
Film companies – Kodak has gone under, and sold off the digital business – need I say any more? Although it seems that film is making something of a revival in amateur circles, I don’t see the businesses supporting it – there are only two proper pro labs left in Kuala Lumpur that can handle slide film well; even finding a minicab that can handle normal color negs is becoming challenging. The reality of professional work these days means that it is not a viable option because of falling rates and increasingly demanding throughput and deadlines.
Amateur photographers – Now represent more sales of ‘pro grade’ equipment than professionals; photography has become in vogue again. Consumers of content, makers of content, some excellent, some utter rubbish; supporters of the voracious demand for teaching and new product. Often swayed by marketing gimmicks – first it was more pixels, now it’s higher ISO numbers and ‘art filters’ or ‘scene modes’. This market is by far what keeps the camera companies in business.
Professional photographers – There are many breeds of pros these days – assuming the definition of pro is ‘makes all or most of their living from photography or related activities’. There are those who work for studios, or as press photographers – i.e. drawing a salary. There are those who shoot weddings and events; in this part of the world, they are mostly amateurs who charge for their work, but do not deliver consistency of quality or reliability. Unfortunately these people are the group the public interact with the most, and frankly, give the true pros a bad name – even those in the same industry. There is a small group who shoot for stock, or international agencies. Finally, there are the commercial photographers and studio owners, whose jobs are increasingly being supplanted by the huge quantity of stock out there, or worse, being taken by the amateurs who vastly undercharge, do a poor job, and generally threaten the sustainability and image of the industry. The reality is that the jobs that pay well – commercial work, advertising – are both shrinking and being heavily guarded by the established photographers; and the portion of the work that’s evergreen is becoming commercially unviable – there are event photographers in Malaysia who charge about RM50 an hour (that’s US$15) including processing (assuming they do any at all) for a huge number of images. In this price sensitive environment, that’s death. Needless to say, at those rates, it takes you 20 hours of work to pay off a D3200 kit; you’re not going to be having backup bodies in case things fail, nor are you going to be able to produce anything indoors except with direct flash.
The upshot of all of this is that the smart pros are doing many other related things – notice the increasing number of workshops and seminars offered; product endorsements; sponsored or ad-driven blogs; etc. You can’t just produce photos for money anymore. About a third of my income is from teaching; I’m staying away from advertising because it affects my credibility; but I will use other unique tools like the Email School of Photography, paid competitions and Amazon referral links.
Stock agencies – The old guard of stock agencies is still charging an arm and a leg, for (admittedly) higher quality images; however, they’re also giving the photographers a rather lousy deal. Getty takes between 60 and 80% of the royalties for each of my images it sells; ouch! The alternative is no money, or micro stock – where you get 20-30 cents, and hope like hell you sell a lot of images. The question is, would you rather have nothing, a bit of a lot, or next to nothing?
Printing companies/ labs/ developers – Almost dead, at least in this part of the world; the labs that survive are focused on digital printing; there are good ones, and bad ones, and few who really understood the transition well enough to be considered master printmakers. I’m lucky to have one here in Kuala Lumpur who takes care of my printing and is also a HP Master Printer. (Wesley Wong @ Giclee Art). Online print-on-demand bookmakers like Blurb are doing very well – there have been more and more of these emerging, though quality is somewhat hit and miss – even with Blurb, who appear to subcontract the actual print work to many different vendors. Getting replacements usually isn’t too difficult, though. And you can now print small runs instead of hundreds, as was the norm for offset printing.
Publishers – While amateur photography magazines have proliferated with the increase in interest in the hobby, they’ve also suffered stiff competition from websites, who can put out more content in a more timely manner – and offer things like full size files to play with – that the magazines simply can’t compete with. The magazines are trying to maintain their edge based on content quality, but I feel even that’s eroding. (I used to be Editor of a photography magazine here; finding people to produce quality content was so difficult that in the end I was writing and shooting nearly 90% of the magazine myself.)
Galleries – I can’t speak for overseas, but there just isn’t a market for photographic prints in Asia. While there seem to be a lot of galleries in Europe (at least there were on my last trip there) – I don’t know how they make money; it isn’t from print or ticket sales. I suspect that most are sponsored by camera makers or wealthy patrons.
Photo schools – Nothing much has changed here, but there are now more of them – though a lot of the ‘photo schools’ in Asia are just one-man shows who hire some seminaked models, set up some lights, and charge for entry. Needless to say, you’ll learn nothing. On the other hand, there are a number of very good pro shooters who’ve now turned to teaching to supplant their dwindling professional income; I’m one of them. You have the opportunity to learn from people who perhaps five or ten years ago, would have jealously guarded their secrets and techniques. Choose wisely, is all I can advise – looking at the quality of the person’s portfolio is an excellent way of doing this.
Photography blogs and news sites (like this one) – The majority of sites exist to satisfy the desire for content – reviews, validations of personal equipment choices, or information on whether one should buy camera X or camera Y. Preferably yesterday. Traffic spikes are huge when exclusives are in play (from experience, here) – and advertisers and referral fees are how these sites are supported. Some of us try to be a bit more esoteric in our choice of topics and deal with other photography-related things beyond equipment, but that’s not always the case. And it’s clear that while a lot of these sites still respect IP – I’m fine with people syndicating my articles/ posts with proper credit, and it does happen – but there are an equal number who frankly just don’t give a shit about IP, image rights or NDA agreements.
Rumor sites – They exist only because human nature wants the latest and greatest. I’ve been asked on more than one occasion to break NDA and reveal what I know; I can’t think why anybody would violate their position of trust for…well, precisely nothing. No money, (obviously) no credit, and nothing else whatsoever. I can’t help but wonder if some of the camera companies are leaking things directly to stir up interest in advance of product launches, though. They support themselves with referral links, of course.
Image sharing/ hosting sites – While most are free in some form – basic services of Flickr, Picasa, etc – the premium services for serious photographers are charged. Though how Flickr makes any money off me is baffling; I more than get my annual subscription worth through hosting and server bandwidth alone. I suppose there must be others who don’t have 14,000 uploads, though. Notably some have folded, though – Kodak’s PictureGallery, for instance.
Computer companies, software companies (e.g. Apple, Adobe) – I’m sure part of Apple’s meteoric success in the last few years is due to digital photography and the support/ processing requirements – actually, I’m surprised that there isn’t an Apple camera yet. Without the support ecosystem – photoshop, a decent machine to run it on – digital is pretty worthless, because I still haven’t seen a single out of camera jpeg that I’d be happy to present to a client. I don’t know how many iPads were sold for use solely as portfolio devices, but I’m sure it’s a lot; if I hadn’t won one in a contest, I’d probably buy it solely for that purpose. Beats carrying around a print portfolio, and it’s cheaper, too.
Mobile phone companies – The fact that we’re seeing innovation in this space – the Nokia 808 PureView comes to mind – says that photography is being taken seriously even by non-camera makers. Coupled with internet connectivity and social media, picture sharing has skyrocketed – however, it’s unclear who on the hosting end is making money out of this. I’m sure Facebook will eventually find a way to charge us for sharing our images using its platform – never mind that it’s one of the worst image sharing platforms ever, between compression, sRGB color spaces and horrible interfaces – but we still use it anyway, because it’s the easiest way to ensure that all your friends see something.
Microstock agencies – Microstock only works with volume – high numbers of purchases for newly-minted content and websites; and high numbers of eager photographers to make some money out of their images, even if it’s only cents. Without that huge amount of content to trade in, the micro stock model just doesn’t work. I don’t know how sustainable this is in the long term, either.
Accessory companies – The burgeoning increase in amateurs also means a bigger market for what would formerly have been very niche accessories – there are businesses making nothing but stick-on grips, or replacement rubbers, for instance. I welcome diversity, cottage industries and craftsmen in general – I hope these are sustainable, and honestly, given current camera sales volumes, see no reason why they wouldn’t be.
Self-proclaimed ‘experts’ – People with no clients, a crap (or worse, nonexistent) portfolio of work, no credentials but very, very loud voices have come out of the woodwork in recent years; the problem is that the louder the voice, the more they get heard – especially on the internet. Controversy is seen as a good thing, even if there’s no substance behind it – because it gets traffic, and traffic is directly proportional to advertising revenue. The problem is not that they exist, but that they’re assigned far too much weight by both consumers and camera companies alike. I would be very, very weary of any opinions by ‘experts’ who obviously are incapable of taking a halfway decent photograph. This of course assumes one can tell the difference at all; perhaps a better litmus test is to look at the proportion of disparaging or negative comments received: in over 700,000 views, I’ve had no more than 5 negative emails/ comments. I know you can’t please everybody, but I try hard to have the bases covered.
Online retailers – Almost all of today’s successful brick-and-mortar retailers also have an online presence; not necessarily the opposite. And the unsuccessful brick-and-mortar retailers simply don’t exist in cyberspace. Correlation? I think so; the online portion of a physical retailer’s business gives them enough volume to be competitive on price regardless of the sales channel; this is self-reinforcing in that you’re more likely to buy from say, the B&H Superstore in NYC if you’re there, since you know the prices are the same as on their website. But if your local camera shop is more expensive or can’t afford to keep the inventory range in stock because of lack of volume, the chances of you making a purchase there decrease dramatically. And there may be a store on the other side of the country (or even in another country) that does mail order – but if you don’t know about it, how are you going to make a purchase at all?
Online bulk retailers (e.g. Amazon) – Photographic equipment is a natural progression for existing retailers of electronics and other consumer goods – the one thing you have to be careful of is that descriptions are accurate, and goods are in stock. What we consider to be important differences – kit lens types, for instance – probably get overlooked by the clerk doing the data entry into the system. And not always having a number to call to confirm (or having the number, but a person who obviously can’t remember the details of the hundreds of thousands of products they sell) can sometimes make things risky. The flip side, of course, is that the enormous volumes and lack of sales tax can make these a very attractive option price-wise. They’re also often the first to receive new product in any significant quantity, simply because initial order volumes are so huge that manufacturers allocate priority stocks to them.
So what does this all mean? When the dust settles, we’re going to see a lot of consolidation in some areas – manufacturers, retailers – and a lot of proliferation in others – blogs, self-proclaimed ‘experts’, workshops, etc. I think we’re not quite done with the change yet; the shift to digital has killed or nearly killed a lot of industries, but at the same time opened up entirely new sectors to the enterprising individual or company. If you’d asked me even five years ago whether I thought there was any other way to make a photography-related living than from selling images or perhaps sales referrals through blogging, I would have said no. But here we are today – who knows where my income in another five years will originate. All I do know is that as photographers, we’ve got a whole load of new tools at our disposal to master, but once we do, we can always improve the quality of our images and broaden the shooting envelope. I may not be making most of my living from my commercial clients in future, but I do know that I’m going to continue using everything available to up the standard of my work, and help those who are interested to do the same. MT
____________
Visit our Teaching Store to up your photographic game – including Photoshop Workflow DVDs and customized Email School of Photography; or go mobile with the Photography Compendium for iPad. You can also get your gear from B&H and Amazon. Prices are the same as normal, however a small portion of your purchase value is referred back to me. Thanks!
Don’t forget to like us on Facebook and join the reader Flickr group!
Images and content copyright Ming Thein | mingthein.com 2012 onwards. All rights reserved