Continued from part one.

Cinematic light. Nikon D90, 18-200VR
3.5 Context
Context is the way the viewer of the image creates the story of the primary subject, using the secondary elements in the frame as mental markers. The secondary elements help to place the subject in terms of time, location, culture, era, mood, as well as giving countless other psychological clues such as wealth, poverty, uncertainty, danger, unasked questions, etc. A subject in isolation is fine for a commercial product shoot, but it lacks the emotion and narrative richness that well-framed surroundings can add. The photographer also has to ensure that the elements in the frame have the correct relative prominence, which is to say the framing should direct the eye of the viewer to the primary subject first, and then the secondary subjects in order of importance. If this is not the case, then the message of the photograph can land up being quite different to the intention of the photographer at the time of capture. Properties of a subject that affect relative prominence include size, position in the frame, relative brightness, and contrast/ color vis-a-vis the background.

The importance of context. Leica M9-P, 35/1.4 ASPH FLE
Perhaps the concept of context is best illustrated by an example: let’s take the classic photojournalism shot. Wide angle, strongly directional lighting, some atmospheric haze, angry person waving a gun front and centre standing in a shaft of sunlight, close to the camera. The background scene contains other people grimacing (we think – they’re too small and far from the camera to tell) and greatly reduced in prominence to the primary subject, some destroyed/ burned objects, and a fire, all set to an destroyed building in the background. First thing we think when we see an image like this: war. But what if the angry person wasn’t highlighted in a shaft of sunlight, the camera was closer to the other people, who now turn out to be laughing, and we see that the destroyed background building is actually abandoned and the only one in a relatively prosperous-appearing urban area? Would these two images not have a very different story?

The price of progress. Leica M8, 35/2 ASPH
4. Cultural background and history
There are some images which will never mean anything to any observers outside a closed group of people; this is because the compositional elements and subjects make reference to things that are culturally unique or specific to a historical time period. The trick to making images like this work is that they must have enough context for the viewer to be able to make a reasonably accurate guess at the context, even if they have no idea of the specific references invoked. Good examples would include any sort of cultural or religious ceremonies; historical events that were not publicised outside a particular country; or ethnic differences between different racial groups. (I doubt most viewers would be able to tell the difference between Dinka and Masaai tribespeople, for instance. But there would be enough visual cues in the frame to correctly think ‘Africa’.)

It just has to be Paris. Leica M8, 21/1.4 ASPH
I’d probably widen this to include any technical sort of photography where a good portion of the visual impact comes from the subject – fully conscious of the fact that this also covers a good portion of my own work. I could take images with identical lighting and camera/ subject positioning of say a Lange Datograph and a Lange Double Split, but only the horological afficionados are going to display any meaningful difference in excitement for one image over the other.

Seeking understanding. Leica M8, 21/1.4 ASPH
5. Human psychology
Something related to cultural background – think of it as a collective culture for the human race. There are things that universally invoke a reaction amongst the vast majority of people; for subject matter, this includes anything taboo such as death; anything universally celebrated such as birth or marriage, smiles, tears, tension, anger and anything other strong emotional cues (feel free to add to the comments if I’ve missed anything). The ability to include such cues in a very obvious way in an image further increases the overall impact of the shot – seasoned photojournalists such as those who produce reportage for National Geographic, Time, Life etc are very good at this.

Does this scene make you feel warm? Why? Nikon D700, 85/1.4 G
There’s also a second set of elements related to the human psyche that can form useful toolkit – these include use of color (or B&W); directionality of lighting, and particular hues or shades to provoke a reaction. It can be as simple an image of a place with predominantly warm hues (reds, yellows) feels cosy and inviting; the same place with shifted white balance or cooler lighting resulting in blues and whites can be made to feel clinical and sterile. Part of our response to color is down to conditioning imposed by lifestyle – incandescent light, hearth fires, sci-fi culture, medical clinics etc.# – and part of it is probably a physiological thing from our time in the jungle. It’s well known that in the natural world, brightly colored animals and plants are either that way to attract the attention of mates or other members of their species, or to warn potential predators of toxicity.

No missing the subject here. Nikon D700, 60/2.8G
#I’m sure you all had an image in your mind at every single one of these examples – now think, what was the predominant tone, color or white balance in each of those images? This article goes into the psychology of color in more detail, and this one deals with how to achieve control over color.
Finally, there are compositional rules that most people react to, to varying degrees. These include a preference for balance and symmetry; responding to leading lines, and singling out things inside natural frames. There’s also the expectation of the top of the frame being lighter than the bottom; I’m not sure where this emerges from, but I’m fairly confident it has something to do with the sky being brighter than the ground in real life.

This shot probably means more to me than it does to you, because I’m married to the subject. Leica M8, 35/2 ASPH
6. The personal connection
The one element that the photographer has almost no control over for the majority of his audience – assuming that the image is to be viewed by more than those who commissioned it or who have direct involvement in it – is to do with the personal response of the viewer. A good example would be pictures of a wedding – they’d mean something to me if it was my wedding, and I might even be able to overlook compositional shortcomings because of the moment they capture (though I suspect my wife might disagree) – but to somebody with a detached and critical eye, the images may hold very little merit. Or perhaps a well-executed still life of bananas; I might love fruit and therefore be more inclined to like the image over somebody who’s allergic to them, or perhaps suffered from one too many banana peel pranks as a kid – they, on the other hand, might be made very uncomfortable by the image indeed – and possibly not even know why.
Moral of the story: take some time to understand your audience, and you’ll be surprised at the difference in the response. It’s one of the first questions I always ask a client: is it for you, or your customers? And what would your customers want to see?

Blink and you’ll wonder if you really saw it. Nepal, Nikon D700, 24/1.4G
7. Timing.
This concept is best encapsulated in HC-B’s decisive moment philosophy: unlike with a video, you’ve only got one frame to tell the entire story. This means that everything that has happened, is happening, and will happen in the future must be captured in that one frame; it’s the relationship between the events clearly occurring in the frame, and the cues given from which the viewer’s mind interpolates what’s on both sides of the timeline. Although each of the other factors almost always have multiple possibilities that ‘work’ as an image (albeit with different stories) – there is only ever one decisive moment for each message or story. If you miss it, there are other moments, but they each have a different story. Time is a continuum and an artificial human construct, but at the same time the flow of causality is one-way. (This is getting a bit more metaphysical than intended; for more have a look at this article on the relationship between quantum mechanics and photography.)

City Hall, London. Leica M8, Voigtlander 50/1.1
8. The X factor.
Truly outstanding images have something that goes beyond items 1-6; it’s an unquantifiable something that is perhaps almost born out of luck and chance, and never to be repeated. You have to have the right subject, at the right moment, in the right light, with just enough context to tell the story but not so much as to overwhelm, and some sort of personal or emotional connection created with the viewer. (And if you’re a commercial photographer, you’ll have to create all of this from scratch on demand on a repeatable basis.) I actually think the final part of what makes an image work is a degree of controlled imperfection; this appeals at a subconscious level to the humanity of the viewer; it’s almost as though it says ‘what I saw affected me as much as it should affect you’. (Of course, there is a time and place for this, and in commercial shoots, camera shake is just sloppy.) Finally, never underestimate the importance of luck: being in exactly the right place, at the right time.

Sometimes, the patient are rewarded. Schonbrunn, Vienna. Leica M9-P, 28/2.8 ASPH
9. Conclusion
I want to finish on a high note. Even though there are a lot of elements that one has to manipulate – and a couple that you can’t control – to make an outstanding image, it’s clearly possible, because outstanding images happen all the time. And probably more frequently than we think, too – not all of them are shared with the world; Vivian Maier’s work is a great example of that. The single most important element of all isn’t covered in any of the sections above, and that’s practice and preparation. It’s also the best advice I can give to any photographer at any skill level. No matter how deep one’s understanding of the concepts is, if you don’t have a camera with you, or can’t figure out how to get the effect you want, or find the spot metering button, or accidentally shoot in a thumbnail-sized jpeg or something similar, you’re going to miss the shot. If your eye isn’t trained to passively seek out compositions all the time, then you’re going to miss something. The best thing, however, is that the element of preparedness is 100% under the control of the photographer. MT
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Photokina 2012 commentary and opinions
The rush of product announcements is over, the collective giddy fanboy-like enthusiasm has died down somewhat, and presumably some serious business is being discussed in the back meeting rooms and dingy service hallways of the exhibition hall in Cologne, or over giant pretzels at the local bierhaus. It’s about the right time for a bit of serious reflection and commentary on some of the more interesting announcements from the last week.
The beginning of full frame for the masses.
The Nikon D600 and Canon 6D are squarely aimed at the space which the Nikon D70 and Canon 300D battled over nearly eight years ago; enthusiast-level cameras with serious image quality and a reasonably good feature set. Granted, the price point is a bit higher, but then again, inflation has moved things along somewhat, too. I actually think both of these cameras are far more capable than the average user needs, but people will buy them anyway. Commendably, Nikon actually had cameras in stock, and for sale at dealers on the day that was announced; this seems to be a rare exception in days of ‘pre-announcements’ months ahead of actual availability. And there weren’t any shortages, either – my dealer (admittedly one of the largest in Malaysia) got 60 bodies, compared to two(!) D800s. The D600 is an extremely refined camera that has no major issues anywhere – and I’m pleased to see that QC is much better this time, too; even though the camera comes from Nikon’s Thailand plant instead of Sendai. I’ll be doing a full review the D600 in the coming days, so stay tuned.
Breaking away from the traditional fixed limitations to camera software.
Nikon’s S800C is the first attempt by a large, traditionally-camera (I don’t count Samsung) manufacturer at doing quasi-open firmware; I think its success will depend on two things – the ecosystem around apps, and the level of integration with normal photographic functions. I don’t think it makes sense to have a camera that’s touch-screen only, which requires you to navigate some menus before you can even take a picture; instead, perhaps the ‘camera app’ could be loaded and running over the base OS by default, with other functional configurations loaded as required. They’ll need to retain buttons, too. And I have no idea how Android handles image processing, especially for very large files.
Wireless, wireless, wireless
Nikon, Canon and Olympus have gone big on wireless file transfer this year, each taking slightly different approaches. Nikon’s is dongle based, and allows ftp of files to any server, which is great for working professionals; Canon’s is built into camera (why aren’t they all like this?) – I haven’t used one, so I can’t comment on functionality. Olympus is card-based and requires an app on a tablet or smartphone to work, but is very well integrated with social media. I think the strategies actually represent their respective companies quite well; Nikon is still conservative and photographic-focused; Canon is a bit gadgety, and Olympus’ target market is very much the blogger and casual user. I hope that at some point the wireless standards will be sufficiently fast and well-defined enough to allow transfer of any file to any other device, or direct upload from the camera itself; Olympus’ implementation seems to work the best of the lot (as far as speed and multiple users go) – unfortunately there’s no way of having it send anything other than a jpeg to a tablet.
More mirrorless
There were a slew of offerings here: the Fuji X-E1, Panasonic GH3, Sony NEX-6/ NEX-5R, Olympus E-PL5 and E-PM2. It’s clear that smaller sensors are here to stay – remember sufficiency for the masses – and viewfinders are becoming an increasingly rare spec. The X-E1 is probably what the X-Pro should have been in the first place; I honestly found the hybrid finder in the X100 gimmicky after a while, and landed up using the EVF most of the time for more precise framing. If AF is improved as much as they claim, Leica will have competition on its hands, but then again, they probably won’t mind because they’ll just sell more lenses. The GH3 now occupies top spot in the M4/3 pyramid, and appears to be a notch above the OM-D in both spec and price. The asking money – $1299 – isn’t cheap at all. Fortunately, sensor quality in the new M4/3 cameras more than justifies it. Sony is more of the same – a cheaper NEX-7, and an evolution of the NEX-5. The hybrid AF technology with phase detect points in the imaging sensor itself was surprisingly low-key; I would have thought that something this useful would be deserving of more fanfare. Olympus’s lower-end cameras have been updated with the innards of the OM-D (though not the 5-axis gyro stabilizer). The E-P3 remains in the lineup for now, though I don’t see why anybody would buy one given the price and older sensor. I’ve got an E-PL5 here for testing, and it’s a pretty impressive camera – this is what the original E-P1 should have been. It’s fast, responsive, very nicely built, and pocketable with the body cap lens; I’ll have a full review up in the coming days.
Sony A99
Sony’s different approach to mirrorless has meant some unique value propositions at the low and mid range, and a slightly odd product at the high end – the A99 shares a base sensor with the D600, but is positioned at the price point of the D800E. At that level, you get higher fps than either camera, an excellent EVF, but a slightly odd control layout and user interface. General operation is fast enough, but I have no idea whether tracking AF is up to speed with conventional DSLRs or not; this has traditionally been a weak point of Sony cameras. I don’t think the package is compelling enough to attract new photographers to the brand, but videographers might be convinced by the quality of the output; the RX100 is seriously impressive, and that sensor is a fraction of the size of the A99’s. I still don’t think EVF’s are anywhere near good enough for critical applications, though; it’s not so much about resolution as dynamic range. I previously had a hands-on preview here.
Carl Zeiss
It seems that they’ve come back with a vengeance: first the 2/135 APO, and then the 55/1.4 Distagon, not to mention AF lenses for the X-Pro and E mount – a 12/2.8, 32/1.8 and 50/2.8 macro. It seems odd that they would skip over the much larger M4/3 market at first, though the relationship with Sony might have something to do with it. On the SLR front, although most of the lenses are capable of excellent results on even the D800E, the 50/1.4 Planar and 85/1.4 Planar have left much to be desired. It’s interesting to see that the 55/1.4 adopts their wide-angle Distagon formula; I suspect this is going to be an outstandingly good lens – it had better be, given the size (82mm filter!) and likely price. It’s apparently the first in a range of very high resolution DSLR lenses that will sit above the current ZF.2/ ZE line.
More M4/3 lenses
Olympus 60/2.8 Macro, 15/8 body cap lens and 17/1.8 announcement; Schneider’s 14, 30 and 60mm primes and Panasonic’s 35-100/2.8 were all announced. Serious glass is a good sign for system maturity. Whilst I won’t be buying the 17, Schneider 30/ 60 or Panasonic 35-100, the Olympus 60/2.8 macro has proven to be one of, if not the best lens I’ve used on M4/3, and one of the best macro lenses ever, period. I’ve acquired one for myself, along with the 15/8 body cap – it’s a fun toy, makes my E-PM1 an interesting pocket option, and is a very good street shooter thanks to huge DOF and a mechanical focus lever. Being a 28mm lover, the Schneider 14mm is definitely on my list, though the expected price tag is eye-watering. I think they will have to lower prices for this range of optics to be a success; I simply can’t see any quantity of people willing to pay this much for lenses relative to the cost of the rest of the system.
Enthusiast compacts with small sensors are still going strong
There were several announcements in this category: the Olympus XZ-2, Canon S110/ G15, Nikon P7700, Panasonic LX7, and Fuji XF1. All were evolutionary rather than revolutionary; the most exciting thing was the mechanical lens on the rather compact (and surprisingly large 2/3″ sensored) XF1. I think for this category of camera to survive, they’re going to have to get smaller and more versatile with lenses, or cheaper; Sony’s RX100 makes for stiff competition given its much larger sensor and reasonably fast lens – and it’s compact. I see the Canon S110 and Fuji XF1 doing reasonably well because of their size; the LX7 has that f1.4 lens; the rest are probably going to wither.
Leica
Aside from the new, confusing naming, Leica did what we expected them to do (and probably should have done quite some time ago) – brought live view to the M, along with a much improved LCD. Although I’m sure they’ll sell in droves anyway, what will make or break this camera as a professional tool won’t be price – rather, the quality of the sensor from the new Belgian supplier, as well as the reliability of the electronics and other parts. At least we don’t have to worry so much about rangefinder alignment; however the EVF makes things somewhat ungainly and also impossible to use flash or a thumb grip (not that that will work anyway, with the ergonomic modification and extra control dial). The M also loses one of its windows – frame lines are now LED illuminated, which is a big deal because it means much easier viewing under difficult light conditions. The M-E is a stripped down M9; I suppose there were a lot of leftover components to use up. I’m curious about the color, but that’s about it. The S has received a supposedly new sensor, though the pixel count remains the same; let us hope image quality is improved, then.
The wildcards: Sony RX1 and ‘that Hasselblad’
Perhaps this section should have been called ‘the good, the bad and the ugly’; or ‘beauty and the beast’. The RX1 appears to be a masterpiece of innovation, even though the camera isn’t as small as it appears to be, and the price is rather high. I think it’s now only a matter of time before we see great compact full frame cameras in the vein of the older Ricoh GR1v and Olympus Mju II. That can only be a good thing for those of us who don’t always want or need to carry around a D600. The Hasselblad Lunar, on the other hand, is either a masterpiece of capitalistic genius which will make them a boatload of money from the taste-challenged Middle Eastern and Chinese markets, or the beginning of the end for the brand. I suppose this is what happens when a bunch of financiers who don’t understand photography take over a camera company; for shame. Granted, Leica is doing the same thing with its rebranded Panasonics, but at least they look better than the original versions. The Lunar is so hideously ugly that it appears to have been designed by a five-year-old, rendered by a fifth form graphics design student, and then posted on April 1st. Except, it wasn’t, and it seems that nobody within Hasselblad can see that the emperor’s new clothes are missing. Having said that, a technology partnership with Sony makes perfect sense: look at the technical prowess required to create the RX100 and RX1. If anything, they could breathe new life into medium format. However, rebranding the company’s existing cameras is definitely NOT the way to go.
A note on marketing strategy
For whatever reason, companies seem to choose to announce all of their products at the same time – this is stupid. As a result, none of the products individually get the attention they could otherwise have managed if the announcements were spread throughout the year; Photokina should be an industry show where things are on display and the reps are there to answer questions and do business. I’d consider myself a fairly avid follower of the industry in general, and yet I keep finding things that I simply overlooked in the deluge of announcements – the Nikon P7700 was something I wasn’t even aware of until today, for instance. And the Zeiss and Schneider announcements got lost against the noise against the Hasselblad Lunar. Fifteen minutes of fame, yes – it just doesn’t make sense to fight with your competitors for the same fifteen minutes so that everybody at best gets five seconds each. Leica did it right with their May 10 event; I suspect the impact was much stronger than at Photokina, and they certainly got more attention in the blogosphere.
Overall, the theme for this year has been evolution and lenses; there are a lot of solidly interesting products out there, some of which I’ll review, some of those in turn which I’ll buy – but the list isn’t that long, probably just the Schneider 14/2, Zeiss 1.4/55 Distagon and 2/135 APO. I don’t see anything dramatically different or improved over what we’re currently using, but better lenses are always worth lusting after. MT
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