Photoessay: 250 GTO, part II

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Today’s post is a continuation of the virtual photography described in the last post; it would be almost impossible to do in the real world, much less in the matter of a few hours. But in the unlikely even I had access to such a car, and these locations…well, I’m honestly not sure I’d have produced things any differently. Sure, there’d be a studio setup of the type I’ve done in the past with the Cayman R, M2 and Z4; but that’s as much me making use of the resources to hand as anything else. All I suggest when viewing this set is suspend disbelief, and subject and locations aside – if you weren’t told these were simulated: would anything stand out as ‘not real’? Even if so, does it detract from the visual enjoyment at all? MT

Images were ‘shot’ with Gran Turismo Sport on the Playstation 4, and lightly edited in Photoshop with Workflow III.

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On Assignment: new car launch, part II


30s cut – for air

Continued from part I.

Right after the last file was returned from the retoucher, checked and sent off, I packed myself up to go on the tech reccie for the next part of the job: the TV commercial. Unusually, I wouldn’t be behind the camera this time: instead, I’d be occupying the folding canvas director’s chair. (I was surprised they existed, too). Read on to see life behind the lens from another angle…

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On Assignment: new car launch, part I

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An enormous amount of visual material needs to be generated before any new car launch; both stills and motion. The first part of this article will look at something I am very familiar with – normal studio photography.

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On Assignment: shooting a car

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It’s been a little while since I’ve done one of these – partially because of respect for client embargos, partially because my recent assignments have been so hectic that I haven’t had time to pause for breath let alone b-roll; however, I’m hoping to rectify that today with a report from one of my larger recent shoots. In Malaysia, Nissan is phasing out the current 2013 Teana to make way for the all-new 2014 model. I was brought in originally with the intention of consulting on the 2014 campaign creative direction and shoot for the new car, however, at the last moment I got roped into the final campaign for the current car, too. And that shoot will be the subject of today’s post.

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