reframing the world one picture at a time
30s cut – for air
Continued from part I.
Right after the last file was returned from the retoucher, checked and sent off, I packed myself up to go on the tech reccie for the next part of the job: the TV commercial. Unusually, I wouldn’t be behind the camera this time: instead, I’d be occupying the folding canvas director’s chair. (I was surprised they existed, too). Read on to see life behind the lens from another angle…
An enormous amount of visual material needs to be generated before any new car launch; both stills and motion. The first part of this article will look at something I am very familiar with – normal studio photography.
It’s been a little while since I’ve done one of these – partially because of respect for client embargos, partially because my recent assignments have been so hectic that I haven’t had time to pause for breath let alone b-roll; however, I’m hoping to rectify that today with a report from one of my larger recent shoots. In Malaysia, Nissan is phasing out the current 2013 Teana to make way for the all-new 2014 model. I was brought in originally with the intention of consulting on the 2014 campaign creative direction and shoot for the new car, however, at the last moment I got roped into the final campaign for the current car, too. And that shoot will be the subject of today’s post.
Behind the scenes videos
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Ming Thein | Photographer 