The Crawick Multiverse, Scotland. Part of one of my most satisfying commissions from 2015
Here’s a serious consideration for all working professional photographers: how do you ensure your work stays fresh? We face several challenges. Firstly, unlike those in conventional employment, there is no obvious career development path; no HR department or performance review officer to ensure you attend the right courses to (supposedly) give you the right skill set for the next position up the ladder. Secondly, our clients almost always hire us on the basis of our portfolios: this is work we’ve already done, i.e. historical. It would be nice to be hired on the basis of imagining what we could do, but for obvious reasons, this is unfeasible. At very best, we are hired based on what we might do for a client in a given situation which might be outside our current scope of experience, but still based on an extrapolation of what have previously done.