I said at the start of 2016 that the overall market for photographic services (commissioned work, art, education) was getting lumpier and smaller: I don’t think that’s changed. If anything, it’s gotten worse. I suspect this is an underlying societal change more than anything: people are simply getting bored. So where does that leave us in 2017?
Strung out: this is the photography market at present. Some fruit, none of it low hanging, all of it complex, a complex tangle to reach it and the illusion of blue skies and possibilities.
If there’s one thing I take away from 2015, is that the photographic market is getting more and more complex. There are tradeoffs in every choice – from clients to specialisation to hardware. And for me, 2016 is going to have to be spent sorting a large chunk of that out. But first, let’s see how I did against my 2015 goals.
Setting personal photographic and creative goals for the forthcoming year has become a bit of a tradition for this site – so far, I think I’ve done reasonably well in hitting my targets. Perhaps it’s a holdover from my corporate days when you had to set targets for the projects or divisions under your purview for planning, or worse, so you could later be judged against them. When it comes to running your own business and that overlaps with where you personally want to go with your own creative development, a little more careful thought is required.