Photoessay: Enter the Abyss

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The most challenging types of watch to design is where there are already rigid expectations set by the genre – pilot, diver etc. – to go outside this requires either not meeting functional requirements, or producing something that takes some acclimatisation by the market. You want to avoid being different simply or the age of being different as this inevitably leads to issues of design longevity/maturity as well as functional compromises. Our interpretation of a dive watch has had the longest and most painful gestation to date – with conceptual explorations starting in late 2017, not long after the 17.01 was launched. It’s taken us nearly two years to make something we were happy with, and in the end – we have also decided not to go to series production because it came too late in the brand’s overall design cycle. Even if we committed now, we wouldn’t see product until the end of next year at the earliest, by which time other launches with our second generation design language would have taken place and leaving the Abyss feeling a bit out of place.

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