I’ve recently been accused by several people of ‘not being objective’ and ‘losing credibility’ since representing a brand, and I’d like to address those critics today. Firstly, I don’t get paid for doing so. I enjoy a somewhat higher level of support and some loan equipment, but I still have to buy a good proportion of my own hardware. Secondly, the whole of photography is subjective in itself – equipment is only fit for purpose or not, there is no ‘better’ or ‘worse’ since no two people shoot the same way or same subjects. Sure, we can do quantitative measurement – but as most people (correctly) point out, there’s more to it than numbers. Thirdly, if the only thing you associate me with is equipment reviews, then I breathe a sigh of relief: you might be missing out on 90% of my site, but the gear-related questions and emails I don’t have to answer leave me time to focus on making pictures and the philosophy of photography. Lastly, the philosophy of photography and image-making and human psychological response has nothing whatsoever to do with hardware beyond its necessity as a tool for achieving a certain expression – you cannot have a compressed perspective with a wide angle, but two 500mm lenses are going to give you the same perspective regardless of pedigree.