The design process

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Not a camera, but a watch is as good an example as any – perhaps more so, especially when you’re producing just one and it has to satisfy the most demanding client: the designer.

Whenever a photographer ‘has some ideas about camera design’, they often forget they’re only seeing one small portion of the puzzle. Inevitably, there are significant other considerations beyond the obvious – sometimes to the point of being physically impossible or functionally incompatible with their own intended result. At this point, having significantly more involvement in the design process will allow me to clarify why some things are the way they are, why some things should or don’t change, and where manufacturers shouldn’t have any excuses. Think of it as a candid ‘message from the other side of the fence’.

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Choice, compromise and creativity

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What do these two things have in common, other than they’re from (very, very loosely, give or take a decade) the same era?

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