What is creativity?

_Z735139 copy

“Creativity” is a term we hear increasingly thrown around and applied to things that perhaps are both not obvious immediate recipients, and simultaneously perhaps the most needing of such treatment. Ask any non-creative person what they think it means, and immediately unstructure, randomness and perhaps some whimsy come to mind. If you ask a creative person, especially a prolific one, it’s probably the complete opposite. I’m going to take a balanced attempt at tackling this from the point of view of a creative person forced to be uncreative for a good chunk of my career, and who’s now finally spent about equal amounts of time doing both. So where does the truth really lie, what does ‘to be creative’ really mean, and why is any of it important?

[Read more…]