On Assignment: Ascencia

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A few months back, I was given another one of those very rare birds: a commission that has the holy trinity for a hired gun – an open creative brief, an interesting subject, and most importantly, a great client. This combination is far much rarer than you might think; most of the time you’re lucky if you get one of three, and the industry is not such that one can afford to be choosy (even though this may prove to be a bad idea in the long run*.) It’s a pleasure to work with another creative person: they understand and respect your expertise, and just let you go about it. We know that we won’t hire a creative if the point of view differ and you don’t agree with their work: this does not mean bad, just different priorities. In any case: interesting building, great client, and fortunately – a very small inter-monsoon window in which to make this work.

*There’s always a risk that a client feels like they’re overpaying, you feel like you’re undercharging, you’re asked for a carbon copy of something else that doesn’t work the intended subject, and in the end nobody is happy – the client because they didn’t get what they want (duh, different subject) and you because it was nether creatively nor financially satisfying. The temptation in the current market is to say yes to everything, but I can honestly say that this may do more harm than good in the long run since everybody likes to talk…

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