At the risk of losing your customers…

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Build it and they will come…for a while, and then it becomes an antiquated and cancerous white elephant. First published in the May issue of Medium Format Magazine.

Advance doom and gloom warning: If the photographic industry continues in its current trends (turning spec sheets up to 11; increasing launch prices then decreasing them dramatically over a product’s lifecycle; being inconsistent/imbalanced with design intent – tiny bodies, enormous lenses; ever shrinking ‘incremental’ improvements between generations; poorly implemented software UI/UX; launching of what is basically beta hardware; influencers who produce rubbish images but have large numbers of “followers” “likes” etc.) – expect to see some serious contraction and consolidation soon. In fact, the hard financial numbers suggest this has already begun. The reasons why are not rocket science, but pretty much every company is acting like a paralysed ostrich hoping that if they continue as they have been and pretend it’s all okay, it will be. It won’t, and the ones who survive are going to need to find some cojones.

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There are no absolutes: erosion and hope in the photographic industry

Is an image good? Bad? Ugly? Beautiful? Art? Everybody has an opinion, and those are based on the expectations formed by the biases created as a result of one’s own existence and experiences. What is considered beautiful in one culture may be hideous in another, or unremarkable. Art is in the eye of the beholder (or more importantly, the person signing the cheques). For anything that is subjective, there can be no absolutes. Take taste, or ambient temperature, for instance. There are preferences, nothing more. It is therefore perplexing that the whole industry is so hung up on both comparisons and seeking the lowest common denominator.

Advance warning: this post may be considered a rant by some.

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