A new way of looking at reviews

I’ve done quite a few of these things now – both in the course of the site, and in my previous capacity as editor of a photo magazine – and each time I do one, it gets just a bit more refined and hopefully, a bit more useful. But there are some practical and creative constraints to take into account, too. Let me be very straightforward upfront: I am a commercial photographer, not a career reviewer or blogger. Which means that if I review something, it takes time out of my commercial schedule, which is unbillable. It takes two to three (sometimes more, if the product is complex) days to review something properly; anything less and you’ve probably not done it justice. And in the current economics of photography, if you’re going to trade something billable for something that isn’t, you’d better really like it or use it in the course of your normal work – because it’s not as though this is a lucrative industry to begin with. Forget referral fees and free cameras – they don’t exist, or they’re so small as to be negligible. The referral fees for this site just about covers hosting, and that’s about it. It certainly doesn’t cover the average of 6-7 hours a day, every day, I spend making content or replying email. Yes, that’s on top of my normal work, and no, I don’t sleep very much.

But, I think I have a solution that will work for everybody.

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