The un-camera camera

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Levels of commitment

What on earth is an ‘un-camera’? I think I’d better start by explaining the title of this post a bit better. I often find myself in a bit of a conundrum: I’m sure you are undoubtedly all aware of my role with Hasselblad and longstanding affinity for their hardware. I’m sure many of you are aware that I continually push the envelope for what’s possible with medium format and achieve some pretty unique results in the process. On top of that, I have the added benefit of having access to pretty much anything I need from the product catalog. I also still have a full Nikon system kicking around. So: what possible justification could I have for yet another camera?

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