Over the last few years, I can’t help but feel a lot of the thinking has been shuffled higher up the chain – be it when driving or making images. Cameraphones probably epitomise this, especially the iPhone: photography has been simplified so thoroughly that actual parameters are completely removed from the equation, leaving ‘focus here’ and ‘brighter’ or ‘darker’. Everything else is decided by a series of logical algorithms that are aimed at one thing and one thing only: a ‘nice’ picture, acceptable in the opinions of the largest number of people. There are tradeoffs made that accommodate the needs of the widest possible market – which for the most part, isn’t the creative experimenter. Results are acceptable, punchy, and well, homogeneously bland in a sea of literally hundreds of millions of the same devices with the same limited control. Yes, some of that control is now coming back and some of the UIs are starting to show the strain of accommodating feature creep, negating the literal point-and-click simplicity that drew so many people to cameraphones in the first place (along with convenience and social media).
Choice, has been removed. Is it bad? Well, I’m honestly not sure and arguments in both directions follow – but would love to hear your opinions in the comments.
Ming Thein | Photographer 