Where will all the photos go?

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Every day, billions upon billions of new images are made; one recent statistic put forth that there were more images made in the last year or two than the entirety of human history before that. It shows, too – in the early days of photography the bar for both content and technical quality was pretty low, given that it was amazing that there was an image at all; these days, there are so many repeats of ‘iconic’ images that they have become cliched and passé. Even though the rise of social media and broadband has enabled content to be consumed at a faster than ever rate, the math only goes one way: the rate of content being generated is increasing faster than the population, and the number of hours per day remains fixed – it is therefore easy to see that either less time is spent viewing a single image, or eventually people will get nothing done except scrolling instagram*. We already know the effect this has had on both the hardware market (positive, then saturated, then people get bored faster) and the professional market (terrible) – so the question I’d like to discuss today is a more fundamental one: what will happen to all of these images in the long term?

*Arguably, this is already happening.

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