Announcing the Hasselblad X1D-50c: medium format mirrorless is here.

X1D_Front34_B_Grey_v011_g copy

The teaser said game changer; those fighting words have been used before and left something wanting. I think now that the dust has somewhat settled after the X1D announcement, clearer heads may prevail in the analysis. For those who missed it: Hasselblad have just announced a 50MP medium format (44x33mm) mirrorless camera with a 2.36MP EVF, new lenses and full back compatibility with existing H system lenses, at a price point that’s bringing the fight to Pentax and making 35mm DSLRs look physically bloated.

It’s now time for a little of my customary analysis, and in a few weeks, an extended shooting report.

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