The Switch

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Advance warning: this post contains nothing but gear p***, since it is an equipment-centric post after all…and I make no apologies whatsoever for that. And that thing isn’t a carrying handle, it’s the HTS.

I suppose many of you will have seen this coming: I have switched primary camera systems from Nikon to Hasselblad. And you’ll also probably know I’ve got extremely good reasons for doing so, even more so since this is a significant commitment by any standards. I’ve also had several conversations with various people in the organisation that have convinced me that their future is also going to be pretty exciting indeed. Judging by the number of people who commented and emailed me after the previous recent posts on medium format (here, here) – there’s quite a lot of curiosity and more medium format shooters here than I previously thought. Today’s post is an explanation of that rationale, and the comments will be an attempt to answer any questions from the curious.

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