On Assignment photoessay and challenge: Making a $200 watch look the business

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Today’s photoessay-on-assignment-report hybrid comes courtesy of a regular client who both makes their own and OEM watches for other companies. They’re not a big name – you’ve probably never seen the brand outside Asia, if at all – and they’re certainly not competing at the high end, but they do have mass-market volume; it’s a very different sort of assignment to the kind I normally undertake in Switzerland. It doesn’t require much skill to make an exceptional watch made with no consideration for price look exceptional; the challenge there is making it look extraordinary – otherwise your photography has not added any value or even done the object justice. My job here is very different: how does one make a $200-retail watch look like a $2,000++ one?

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