The rise and decline of popular photography

H610J-B9993428 copy

I don’t normally write counterpoint articles, because honestly, you’re not going to change people’s minds most of the time; nor do I write ones in agreement because most of what can be said has been by the original author. However, Paul Perton’s post on DearSusan about the world hitting ‘peak photo’ – in much the same sense as ‘peak oil’ – struck a chord for a few reasons. First and foremost – I think it’s true, but not necessarily for the reasons stated in the original article. Secondly, I have to correct some inaccurate assertions made about myself. I’m also selecting my post title very carefully here, too: decline, not fall, because we’re in a period where interest in pictures, picture-making, picture-showing and the photographic ecosystem for the vast majority of people* seems to have dropped off; it’s not a case of decreased growth; everybody I speak to at all points of the value chain says the market** is actively contracting, has been for some time, and will continue to do so in future. What I’m interested in understanding is why, and what this means for the rest of us who instead doubled down and got more serious.

*Audience, creators, consumers. **Pros, manufacturers, retailers, studios etc.

[Read more…]