Some big changes…


You may be aware that earlier this year, I visited the headquarters of two companies in the camera and drone spaces: this was of course part of a greater plan. I’ve also been a little quiet on the picture-making front because behind the scenes, there’s been a lot of work going on that’s much closer to my previous profession in nature: operations and corporate strategy. I’ve recently returned from Gothenburg with a new business card and a tag to open the doors of a place I’d only imagined not so long ago. In short: I’ve been appointed the new Chief of Strategy for Hasselblad. What does this mean in practical terms – for the site, for my own work, and more importantly, for Hasselblad? I’ll attempt to answer those after the jump, along with my rationale behind accepting the offer.

Quick update: I’ve been seriously overwhelmed by the amount of positivity and support in the last couple of hours. Thank you all so much!

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