poor samples – Ming Thein

Dear Brand,

Please give your prototypes to people who a) are photographers and b) know how to make interesting photographs. This way, all of the operational bugs and issues can be ironed out before bringing to market a flawed product that will backfire and harm your reputation later*. Your eager early adopters are your most loyal customers and are not beta testers. It will cost you more to rectify retroactively, too.

*In the last couple of years alone: D600 oil spots, D800/D800E/D4 left focus, D750 dark band/shading, E-M1 shutter vibration, A7R shutter vibration, A7/7R/7S raw compression, M9/S2 sensor cracking, M9 card corruption, M240 lugs falling off, X-trans and Merrill/Quattro workflow…the list is endless…

Furthermore, you do yourself no favours by publishing mediocre images that do not show what your products can do nor excite any strong feelings of ‘want’ in your potential customers. This will become increasingly important to taking over market share and growing sales in the face of an increasingly saturated market. I would be happy to help out.

Sincerely
Ming Thein

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