Announcing the Hasselblad Online Store

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Today, the Hasselblad Online Store goes live for the USA, UK, Germany, France and China, with a 5% discount on the X1D, 45 and 90mm lenses for the first week. This initiative is something we’ve been working on for some time now – it isn’t as easy as you might think to have multiple distribution and warehousing points, logistics, invoicing etc. across multiple territories, but now that things have started we plan to roll out to more countries in the near future. Why? The aim is simply to allow more photographers access to the cameras – something in conjunction with the rental program. A Hasselblad isn’t exactly mainstream, and even within our largest markets there aren’t that many dealers, which in turn limits purchasing options somewhat. We want to remove these barriers and increase accessibility and consistency of customer experience in the long run.

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