Hasselblad is hiring: Creative Coordinator

We’re looking to recruit another photographer to serve a couple of roles: most importantly, to engage with the photographic community via social media and other outreach, and to shape the way Hasselblad presents new products and creative ideas going forward. It’s an opportunity to conceive and produce unconventional campaigns together with the rest of the team and the ambassador pool: we have the paradox of producing the tools, but also needing to provide some inspiration on how to use them. In addition, it isn’t limited to just marketing and community engagement – the role is flexible and could span everything from product development to market strategy, and therefore suited to somebody with an entrepreneurial bent. After all, a photographer’s creative needs are best understood by another photographer.

Personally, I believe that the best candidates are unlikely to be found via conventional recruitment channels or with ‘typical’ marketing or communications-type CVs; I thought it would therefore be an interesting experiment to push this one back to the community to find the right passionate enthusiast who’s most importantly already a photographer. Precisely because the role might suit a very wide range of candidates, we’ve deliberately left the requirements somewhat open ended: the most important thing will be a convincing reason why you’re the right person for the job (and that’s not necessarily qualification-based). You’ll also be interacting with me quite a lot in your day to day work. The position is to be based in either Gothenburg, Sweden or Shenzhen, China, and salary is negotiable.

Further information and details on how to apply can be found here on the Hasselblad website. MT


  1. L. Ron Hubbard says:

    The position should be located in Hong Kong. Who the heck wants to live in Shenzhen?? You could not pay me enough to live there.

  2. Sounds like a great role for the right person – good luck with this! Personally I’d be interested to see what the right photographer based in Shenzhen could make of this, being there might provide inspiration for less traditional campaigns….

  3. Hi Ming – were you able to continue your professional photography after working for Hasselblad or did they ask you to stop, or at least tone it down?

    • I still shoot professionally. This was an agreed condition of my contract given I have to properly use and understand the equipment and users to develop the next generation of product 🙂

  4. Steve Huff just became a Hassy convert, he may be available 😉

  5. Sean Tomlinson says:

    Interesting approach to finding the talent required, I don’t think I’ve ever seen a job posting for a camera manufacturer on a blog, even one with strong company ties like this. Best of luck.

  6. I shoot fashion, beauty, and landscape. I am a user of the X1D (I have 2 4116 bodies along with all 3 lenses currently out) and love it.

    When I was later in the market for a medium format studio system, the choice was between the Hasselblad H6D and Phase One XF. It wasn’t that hard of a decision to go with Phase One. At the price point in the market where Hasselblad and Phase One compete, Phase One offers a number of crucial advantages – the buying experience and an on-going relationship with a Phase One dealer, instead of buying from any retail establishment, a 5-year warranty, a loaner if my gear needs to be serviced, a commitment to the continuous update to the XF system (so that it is somewhat future-resistant, for a time), a program to trade-in/upgrade the digital back as my needs change or from products, and also the fact that Capture One is the industry standard for fashion photographers. There were some pluses on the Hasselblad side to be sure (lighter/more ergonomic camera, faster sync speed, and the tilt-shift adapter), but in the end for me, it came down to the confidence of having solid support and service, which I think is crucial when one buys a camera system that costs about the same as a 3-series BMW. When you buy a high performing car, you want a relationship with a great dealer to service it.

    So while I love my X1D, I feel it is more of product to reach the consumer market of photographers aspiring to shoot medium format. To convince serious photographers who demand the best in image quality, as well as want the support/service and a long-term relationship to the provider of their tools, I think that is one of your challenges.


  7. Good luck finding the “right” candidate.

  8. Interesting role given the pedigree of the company, the masters who have used their cameras and the innovative new products being sold. I doubt I could handle a return to the corporate world though..:)

  9. To me companies now present themselves differently than when I was young. Nowadays it seems that the justification for a product is in its technology or a rubric all unto itself and it’s own internal design features. I lean towards sentimentality and so, this comment will maybe be not taken as all that serious. I do remember when a brand in photography was associated not with the camera’s internal specs but rather: its application and external environment in which it ends up in. I still think of Hasselblad and the moon as an example of what I mean. Thus, that muse had certain emotions and mystique different than all the other major brands… Well, I’m not sure if my comment will help in any way and mostly in my own life I associate photography with art, music, and theater. By extension this then implies a camera’s design, its durability, its endpoint. That’s all I wanted to go off with as an idea and I tend to run away freely with ideas more in a rhetorical sort of style. My very best to you in your remarkable work and research. Wishing you well.

    • Thanks! There’s heritage…and then there’s being a prisoner of your past. Tough line to walk for any company that has some history…

      • I was hinting that the moon theme was not too bad. Not to seem stubborn (oh, my fear perhaps) but that such a theme is neither mere heritage nor past, but a vibe, theme, an associative idea. Similar associative ideas might not be the best; expensive, large, heavy. This is me as a stubborn mule (please forgive) but the person hired will make no difference at all. The theme set that surrounds the product will. I am so tired of our society where everything is personality/glamour based. Giving the product itself soul and spirit– the machine, the tool, the object, its very heritage as the way to go… For the record I think they are very blessed to have you on their team. Exactly this forum, your attention to reach individual people is the greatest part of your work; I admire your commitment to communication, like this forum here, as a bedrock of what you do.

  10. I hope you don’t mind my comments on the position…

    I think the first challenge you’ll have is the “sufficiency” argument: what do I need all those pixels for? The Nikon/Sony 40MP+ cameras are enough, they handle faster, etc. Part of the challenge is to communicate, “with 50-100MP and our lenses, you can do *this*” .

    I don’t know if the ability to crop out small details on e.g. a product shoot of a car (i.e. for a printed brochure, to put detail shots on a separate page from the overview show), really translates into more convenience and time saved or not, and many DSLR shooters would argue for just shooting more images without cropping, for instance.

    Combined with that is somehow entwining your new cameras with the old traditions of Hasselblad, whatever they may be, in the mind of potential customers. If I say “Hasselblad medium format film camera” an image instantly pops into your mind… how about if I say “Hasselblad medium format digital camera of today” – I’d bet the image is a lot murkier.

    From a company-wide perspective, I would certainly advise against a strategy that is “retreat to the high end”, though thankfully that doesn’t seem to be a trap the company is falling into, with the recent price cuts, plus the lower-priced H1D.

    I think that in addition to social outreach, you just need to show people (via e.g. videos on YouTube) actually using the H1D in a real-world situation. I know that before I bought my Pentax K3-II and my Sigma dp2 Quattro, I watched reviews on YouTube and read up on each before purchase. Right now, the only people who know about Hasselblad are the people that already know about Hasselblad. Other people don’t have the conception of “I too, can handle one of these cameras”.

    One niggle to rectify: the X1D is listed on DPreview.com, a popular USA site, yet they have only done a “preview” and not a full review of it – but they have of the competing Fuji camera. You or your PR person, should try to figure out why.

    (I’ve read a lot and learned a lot on your lovely blog BTW: thanks again!)

    Cheers, Patrick

    • Thanks for your thoughts, Patrick. To your second point – I assume you mean the X1D; we’re aware of it. I did just that here (and with the even higher end H6D here) and am working on something at the moment… 😉

  11. Daniel Bayer says:

    It’s great you are reaching out like this. I have had some ideas for awhile now and would love to assign this passion to Hasselblad, but I am not sure it would be through this position, I just have it too good in my career as a full time shooter in a hard to break into niche. But like I said on your Facebook page, I would be interested in being an ambassador so at some point, it would be good to have some idea of what that entails.

    Good luck in your search!


    • Thanks Dan. We’re not currently looking for ambassadors (and it tends to be invitation only rather than application based) but you’re welcome to send in your CV if you want…

  12. 6 billion CVs heading your way! 🙂

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